Can’t find what you’re looking for? Call 01332 418377

Posted on: June 22nd, 2017 by Yvonne Gorman No Comments

Here are a few questions we are asked the most:

Q: What’s your minimum order quantity? Can I have one of something?

“There are some items like large posters and exhibition stands, which can be produced as one-offs. Business cards and leaflets just aren’t cost effective to print individually. But, if you let us know what you’d ideally like, we can work around your budget.”

Q: I’ve been offered some last minute exhibition space – can you print quickly?
“Of course. Business cards, posters, leaflets and some brochures can be printed rapidly. The sooner you let us know the better, but by working together, there’s always something we can do.”

Q: Why do you have unusual job titles? What exactly is a Print Evangelist?
“Why not have a funky title? It helps us stand out from the crowd. The name, ‘Print Evangelist’ is simply a great way to express our enthusiasm for providing great quality print and helping our clients.”

Q: Do you just print brochures and leaflets or can you print promotional items too?
“Absolutely, our order book is varied. We print umbrellas, mugs, pens through to signage, large graphics and exhibition equipment. We love a challenge – so the more unusual the better.”

Q: Why should I use a company like Essential Print Services when I can get business cards for free off the internet?

“There’s nothing wrong with buying free print off the internet but what impression will that give to your potential customers? You get what you pay for but, quality doesn’t have to mean expensive. So, before you confirm your order with a faceless internet print provider, call us for smarter, better, fresher print.”

There’s no such thing as a silly question, only one that is not asked, so if you have a question for the Print Evangelist or Print Angels, simply email printangels@essentialprintservices.co.uk



Networking. Stranger danger or sales saviour?

Posted on: June 16th, 2017 by Yvonne Gorman No Comments

Networking has become an essential part of our company’s marketing mix. Thankfully, the old-fashioned hard sell has gone out of the window, and a more ‘relationship-focused’ approach is favourable.

For those new to networking, it’s merely an accelerated version of word of mouth marketing, so for many, it’s easier to network with a room full of strangers, than to use other conventional marketing methods (i.e. cold calling).

But relationships take time, and people need to establish an element of trust before referring you to their best contacts.

So, here are our five essential tips to effective networking:

1. Be specific. Ask fellow networkers for an introduction to a particular department, or industry, or location. If possible, name the company. People will find it easier to spot opportunities for you if they know what to look for. If you’re struggling for inspiration, carry out a LinkedIn search beforehand or note down companies you drive by on the way to the meeting.

2. Meeting Etiquette. You never get a second chance to make a first impression and networking is no exception. If you wouldn’t do it in a typical meeting, then don’t do it while networking. So leave your mobile phone alone.

3. Follow up. Many people will complain that they don’t get anything out of networking. Very rarely will any orders just fall in your lap so don’t expect it to happen whilst networking either. It takes time and hard work. When you arrive back in the office, ensure you do something with the information you’ve gained.

4. Lend a hand. Get involved with the group and help out. This will give you the chance to work with members that you may not think you have any synergy with – but you’ll be surprised.

5. Prepare & set goals. Even if its two minutes in the car on the way to the venue, if you plan ahead, you’ll spend less time thinking about what you’re going to say and more time listening and making the most out of the networking meeting.

If you’re new to networking or a seasoned professional, why not visit a Derby Hub meeting?

If you’d like to join us for the next event but need a business buddy, send us a message. We’d be delighted to accompany you.

Did you enjoy this blog? You may also like “Networking – Be Stirred, Not Shaken”.



Derby Printer Runs Ramathon

Posted on: June 16th, 2017 by admin No Comments

On Sunday 4th June, Yvonne, together with a team of runners, took on the Ramathon challenge – 13.1 miles through Pride Park, Derby’s city centre and Elvaston Park to raise money for the Me & Dee Charity.

The Me & Dee Charity provides holidays by the seaside in Mablethorpe, which cost £200 per family. They offer families – who may have a loved one living with a life limiting condition and an uncertain future, the chance to spend time together. With a private beach hut and individual support for life-limiting conditions, the focus is on ensuring that the time spent together is enjoyed and made memorable.

Yvonne said, “I have been a supporter of Me & Dee for many years. Maria and the team work tirelessly to help and support hundreds of individuals and their families. On behalf of the team and the charity, I’d like to thank everyone who made a donation – it will make a big difference but, we are still a long way off our target so, please, donate as much as you can.”

Donate here

Maria Hanson MBE, the founder of the charity, said, “We are thrilled that so many people have chosen to join forces to support the Maria Hanson Foundation. Having set up the charity eleven years ago and since helped more than 2,000 families, it is clear that there is a real need for families and friends to get the chance to make special memories when time is limited. The money raised will have a significant impact on people who need this opportunity now and we are very grateful for their support”.

 



Business woman, Yvonne Gorman is Derby’s Leading Lady

Posted on: April 1st, 2017 by Yvonne Gorman No Comments

In April, our very own Derby born and bred, Yvonne Gorman was featured in Derbyshire Life magazine as a ‘Leading Lady’. For those who missed it, here’s the full report:

INTRO:

Yvonne started Essential Print Services in April 2011 and now leads a small team of Print Angels, on a mission to raise the standards of quality and service within the printing industry. Based on Pride Park, the company offers a range of printing services – large and small – from business cards, flyers and brochures, through to signage and exhibition graphics.

Heavily involved in the local business community, including several networking groups, Yvonne has been crowned ‘Small Business Saturday UK champion’ – selected as one of 10 UK entrepreneurs, tasked to encourage people to support small, independent businesses. In 2016, Yvonne won the award for ‘Inspirational Businesswoman of the Year – Derby & Derbyshire’ and she is also a trustee of the Maria Hanson Foundation (Me & Dee Charity).

  • What was your first job?: PR Assistant at BHPR. Donna, who owns BHPR, took a chance on me and the rest they say is history. I have a lot to thank her for.
  • What is the best part of your current job? Helping others; it could be connecting two people who go on to do business together or, supporting a charity with free print or, inspiring someone to start their own business. Running my business is hard work but, so rewarding.
  • What’s your best piece of business advice? Concentrate on what you’re good at and delegate the rest. I genuinely enjoy everything I do so, I’m very guilty of wanting to do everything myself. When I employed the first member of staff in 2012 – a year after I formed the business, I had to learn to delegate quickly because, if I couldn’t learn to let go, my business would never grow. Thankfully, I now have a whole team of people who are great at helping the business to provide great print and exceptional service.
  • If you could go back and tell your 13-year-old self something, what would it be? “It’s going to be alright so, keep studying hard because it’ll all be worth it in the end. Also, Media Studies WAS the right choice” (I was awarded an A*!).
  • How do you unwind? Spending time with my husband, friends and family. I love spending time in Derby – my beloved city and discovering new eateries. Whenever I go out for a meal or wherever I shop, I always try to support local, independent businesses, many of which are my clients – I like the idea of ‘giving back’. I also enjoy running and being a sponsor of the Ramathon gives me a lot of motivation.



6 Super Print Tips

Posted on: April 26th, 2017 by Katie Fitzpatrick No Comments

1) Printing is like chocolate – make it last and enjoy it
If you’re going to invest time and money in producing a brochure or leaflet, don’t include information that may give it a short shelf life unless the piece is being produced for a one-off event. Avoid ordering hundreds of brochures only to change your telephone number a couple of weeks later.

2) Design & text – Less is more
Unless you’re printing a fact sheet or catalogue, let imagery and graphics do all the talking and keep text to a minimum. From our experience, customers prefer to browse and look at pretty pictures than reading endless amounts of text.

3) Pictures paint a thousand words
Just because you have a camera, doesn’t make you David Bailey. If your images are poor quality, choose a professional. This will save you time and achieve the best results. If you don’t know any good photographers, we know plenty!

4) Show me the paper! Request samples.
Any credible print company will be happy to provide you with paper samples free of charge. We have our very own swatch books, which are available free of charge, you simply need to ask us for one.

If your order is being digitally printed, then most of the time, you can request a printed mockup on the actual stock before you go to print. This way, there are no nasty surprises. Sometimes, there might be a small fee for this but if your order is worth a lot to you, then it will be well worth it.

5) Order the essentials
Essential Print Services was created on the firm belief that you should only use and order what you need. OK, it doesn’t cost that much more to get double the quantity. But if you don’t send out the extras, then they are a false economy. It makes us very sad when we hear people say, “I ordered 1000 flyers but 500 are sitting in a cupboard and are now out of date”.

6) There is no such thing as a silly question
If you’ve received a quotation and you’re unsure about the weight of paper or technical information, ask! Be certain about what you will receive. There’s nothing more disappointing than working hard on a lovely looking leaflet and expecting it to arrive on a heavy card but, it arrives on paper.

If you need advice or ideas, now or in the future, call us. We’d be delighted to talk to you or your contacts. What may be daunting or boring for you, is fun and exciting for us. So, make our day – and give me a call on 01332 418377.




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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

OPENING TIMES:
Monday to Friday, 9am - 5.30pm
If you have an urgent enquiry out of office hours please, call 07809 361708.

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