Business woman, Yvonne Gorman is Derby’s Leading Lady

Posted on: April 1st, 2017 by Yvonne Gorman No Comments

In April, our very own Derby born and bred, Yvonne Gorman was featured in Derbyshire Life magazine as a ‘Leading Lady’. For those who missed it, here’s the full report:

INTRO:

Yvonne started Essential Print Services in April 2011 and now leads a small team of Print Angels, on a mission to raise the standards of quality and service within the printing industry. Based on Pride Park, the company offers a range of printing services – large and small – from business cards, flyers and brochures, through to signage and exhibition graphics.

Heavily involved in the local business community, including several networking groups, Yvonne has been crowned ‘Small Business Saturday UK champion’ – selected as one of 10 UK entrepreneurs, tasked to encourage people to support small, independent businesses. In 2016, Yvonne won the award for ‘Inspirational Businesswoman of the Year – Derby & Derbyshire’ and she is also a trustee of the Maria Hanson Foundation (Me & Dee Charity).

  • What was your first job?: PR Assistant at BHPR. Donna, who owns BHPR, took a chance on me and the rest they say is history. I have a lot to thank her for.
  • What is the best part of your current job? Helping others; it could be connecting two people who go on to do business together or, supporting a charity with free print or, inspiring someone to start their own business. Running my business is hard work but, so rewarding.
  • What’s your best piece of business advice? Concentrate on what you’re good at and delegate the rest. I genuinely enjoy everything I do so, I’m very guilty of wanting to do everything myself. When I employed the first member of staff in 2012 – a year after I formed the business, I had to learn to delegate quickly because, if I couldn’t learn to let go, my business would never grow. Thankfully, I now have a whole team of people who are great at helping the business to provide great print and exceptional service.
  • If you could go back and tell your 13-year-old self something, what would it be? “It’s going to be alright so, keep studying hard because it’ll all be worth it in the end. Also, Media Studies WAS the right choice” (I was awarded an A*!).
  • How do you unwind? Spending time with my husband, friends and family. I love spending time in Derby – my beloved city and discovering new eateries. Whenever I go out for a meal or wherever I shop, I always try to support local, independent businesses, many of which are my clients – I like the idea of ‘giving back’. I also enjoy running and being a sponsor of the Ramathon gives me a lot of motivation.



Making its mark…Essential Print Services

Posted on: April 16th, 2014 by Yvonne Gorman No Comments

It was a lovely surprise for the Print Angels when today’s Derby Telegraph reported; “Another new business making its mark is Pride Park-based Essential Print Services.

Founded by Yvonne Gorman in early 2011, the business offers a range of design and printing services. Business growth meant she needed bigger facilities in a more prominent location and last year the company moved to larger premises on Pride Park.

The company now employs three people providing printing services and solutions for a wide range of clients, around 85% of whom are from Derby and Derbyshire.

As well as running her business, Derby-born-and bred Yvonne has become something of an ambassador for Derby’s business community.

Last year, she championed Small Business Saturday – a Government-backed initiative that called on shoppers to back small local businesses by shopping locally.

Yvonne flew the flag for the city at a reception at 10 Downing Street. She was chosen to attend the reception after being featured in the Small Business Saturday Top 100 – a daily countdown of 100 firms on the Small Business Saturday Facebook page.”

Upon seeing the article, Yvonne commented; “It’s turned out to be a happy Wednesday indeed. I feel very honoured to be recognised locally for being an ambassador for the city. Being pictured next to the Brownlee brothers, isn’t bad either.”

Marking a Mark



Marketing Derby’s Annual Business Event sets 2014 off to a flying start

Posted on: January 29th, 2014 by Yvonne Gorman No Comments

Annual Business Event

Hundreds of business people attended Marketing Derby’s annual business event last Friday at Derby Theatre.

Our very own Print Evangelist, Yvonne Gorman, was honoured to be on the panel alongside leader of Derby City Council, Paul Bayliss; Margaret Bruce, deputy vice-chancellor at the University of Derby and Liz Coffey, principal of Landau Forte College Derby.

John Forkin, Managing Director of Marketing Derby kick started what was to become a truly inspiring event with the exclusive preview of Derby’s brand new investment movie. A fantastic presentation followed by Andrew Wilcher, General Manager of Medartis UK Ltd – a Swiss company that has recently moved it’s Yorkshire operations to Pride Park.

But no one expected what was to follow; a truly inspirational speech from Geldard’s Chairman; David Williams – one that exuberated passion, genuine intent for the city and humour and all this from a lawyer! David’s enthusiasm for the city has generated lots of discussion points at meetings and events following the Derby Theatre session.

Focus then turned to the Q&A session, where Essential Print Services’ owner took to the stage.

Here’s a round up of the questions asked and Yvonne’s responses, which are her own viewpoint and from personal experience:

Paul Norbury, 
Office Senior Partner, 
PWC asked, 
”Derby has some of the best examples of innovative businesses in the UK, especially when it comes to technology and engineering. What can Derby learn from other UK cities to ensure that this continues, particularly as we start to see an upturn in the economy?”

“Derby is the Uk’s leading hi-tech city, 12% of Derby’s workforce is employed in hi-tech jobs – 4x the national average. So I think its not so much what we can learn from others, but what other cities can learn from Derby. Before the event this morning, I was talking to Graham Bennett from Lunar 21 and he summed it up nicely, ‘Derby is big enough to have the idea and small enough to see it through’.

The days of being overshadowed by our East Midlands counterparts are well and truly over. With the proactive work of the Marketing Derby team, I believe the city, now, has the confidence, the ambition AND the ability to one the leaders and pave its own way through the economic growth, showing others how its done. So yes, be aware what others are doing but like David said, we should not be afraid to dream and try something new because Derby does it so well.”


Liz Fothergill
, Managing Director,
 Pennine Healthcare Ltd asked; 
“Traditional high streets up and down the country are facing major challenges with closures, vacancies and too many low quality uses.
 Does the panel believe that city centres have a future and, if so, how can councils and businesses work together in making this happen?”

“I believe there is a future for the high street. The business community must be creative though. Creative in the way they market themselves. Especially if consumers are using shops as showrooms and then buying online. Equally, the council must not shy away from initiatives like Small Business Saturday, a government backed scheme where people are encouraged to spend their cash in small independent stores on the high street – which would certainly help the likes of Sadler Gate where you find some the smaller retailers but where footfall has sadly decreased.

As part of December’s SBS, I was lucky enough to be invited to Downing Street to represent Derby’s small businesses. I listened to others about how their home towns were working together to create a hive of activity and how much their community had benefitted. I felt a little embarrassed, like Derby had completed missed the boat. Some councils have even agreed to offer free parking near small businesses one Saturday per month. So if any of the council members or retailers here today would like more information about it, then I’d be more than happy to help them launch something similar in Derby because its been such a success elsewhere.”

Yvonne’s response to this question aroused applause.


Graham Bennett,
 Chair
 of LightSpeed Derby asked;  
“Apparently Derby is the third happiest place in the UK. That’s according to analysis of 100m photos held by Instagram, the on-line social networking service.
If you had a magic wand, what would you like communications technology to do, to help your business grow and make you happy?”

I’d love to walk around the city of Derby and be able to have access to free wifi with ease BUT luckily, for us we don’t have to wait for an magic wand because I believe that’s happening now!
Thanks to the fantastic work carried out by the likes of yourself Graham & your team at Lightspeed Derby, and also the launch of Surf the City; we DO have the ability to connect to free wifi. This will enable people to communicate easier, use social media and enable businesses to push advertising to people’s smart phones.

If we have the likes of The Financial Times describing Derby as ‘the city of festivals’ we need to take advantage of this. So when we have events such as Derby Feste, we should be encouraging people or even incentivising them to use Twitter, Facebook, Instagram, Pinterest to showcase the city and utilise that free advertising from the general public. Instead of Derby being the third happiest place in the UK, we could be No 1!”

 

Yvonne has since received an influx of emails, messages and tweets from local people who were there on the day – all of which are full of positive messages of support.

“Since Friday, I have been overwhelmed with messages of support – its truly incredible. There was so much energy and passion from people in the room all with a common purpose; to help make Derby a great place to live, work, create jobs and grow businesses. With all this in mind, 2014 has no option but to be an awesome year.” Yvonne concluded.

If you’d like more information about the event or would like to discuss your print requirements, contact Yvonne Gorman on 01332 418377.



Ramathon

Posted on: January 9th, 2014 by Rebekah Lord No Comments

 

Derby’s half marathon has returned after an 18-year gap and Essential Print Services will be one of the major supporters.

Race Director Richard Kay said: “It is fantastic to be bringing a half-marathon event back to the area. This new Ramathon will be a bit different in the sense that it won’t be taking place around the main city roads. Instead, it starts and finishes in the magnificent grounds of Elvaston Castle.

The support from local businesses has been incredible, especially from Essential Print Services, Birchover Hotel Apartments and also headline sponsors OVISO. Without their support, the race just wouldn’t be possible.”

EPS Owner, Yvonne Gorman said, “I love running and when I was approached to help resurrect this iconic event, I jumped at the chance, particularly because they are supporting two great charities; the Alzheimer’s Society and Derby Mountain Rescue Team. I can’t wait to get involved.”

If you’d like to take part in this landmark event, visit www.ramathon.co.uk.

ELVASTONCASTLE

On your marks, get set, GO! Pictured above, the launch of Ramathon 2013 with Derby Mountain Rescue Volunteers, Race Director – Richard Kay, official event sponsors – Sarah Fullaway from OVISO and our very own Yvonne Gorman. Pictured in front is Mr Lees who won the last Ramathon, 18 years ago.



Downing Street Invite For Yvonne

Posted on: December 10th, 2013 by Yvonne Gorman No Comments

Small Business Saturday

It’s not every Friday you find yourself in Downing Street shaking hands with the Chancellor George Osborne – but that’s just what Print Evangelist Yvonne Gorman was doing on the eve of the UK’s first-ever Small Business Saturday.

Yvonne explained: “I was thrilled to be flying the flag for Essential Print Services and Derbyshire. I had the chance to speak to the Chancellor, and Enterprise Minister Matthew Hancock, about the challenges facing small businesses today.”

Yvonne was invited to a Downing Street reception after featuring on the Small Business Saturday Facebook Page. The initiative was championed by Chuka Umunna, Shadow Secretary of State for Business, Innovation and Skills, after he saw it working brilliantly in America through encouraging people to spend money with smaller companies.

“SBS is such a brilliant idea. It casts a spotlight on small businesses and celebrates how important they are to the UK economy,” said Yvonne. “Do you know that if every sole trader in the UK took on just one member of staff unemployment would be eradicated? It was great to hear the Government ministers promising to make it easier for small businesses to access funding, grow their companies and create new jobs.”

Yvonne enjoyed chatting to the other businesses that attended about how business networking and social media have helped her to grow Essential Print Services since she launched in 2011.

Yvonne said: “I am delighted that I’ve been able to create two jobs so far – and I’ll soon be recruiting a third team member.

“I predict that 2014’s Small Business Saturday will be bigger and better than ever – so if YOUR company would like to do something special next year – we’d love to help.

“We can’t promise you a trip to Downing Street to meet the Chancellor, but we can offer you some innovative ideas on how to market your business.”




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