Small Business Saturday UK 2017

Posted on: September 20th, 2017 by Yvonne Gorman No Comments

Local entrepreneur selected to help ‘market’ Derby’s small businesses

Derby-based Essential Print Services’ owner, Yvonne Gorman, has been chosen as one of only a handful of Entrepreneurs from around the UK to be a Small Business Saturday UK Champion, for a third year running.

Yvonne’s passion and dedication to all things print as well as her on-going support to small, local business, made her the ideal candidate for the role. She also claims the accolade of being one of the first ‘Top 100’ who was invited to visit Downing Street in back in 2013.

The purpose of the campaign is to raise awareness and the profiles of smaller businesses and the necessity of local support. The campaign also highlights the substantial contribution that these small businesses make to the UK economy.

Saturday 2nd December sees the spotlight firmly placed on the small businesses of the UK. It’s Yvonne’s mission to unite the small businesses of Derby and Derbyshire in a show of strength and solidarity, to demonstrate the diverse range of products and services available in and around the region and indeed the East Midlands.

“Small Business Saturday plays a valuable role in focusing the minds of consumers and fellow business owners on what small businesses can offer in terms of the range of products and services”, explains Yvonne. “Most people in this country either own a small business, work for a small business or know somebody who does so, I am delighted to have been asked to champion Small Business Saturday UK”.

Councillor Martin Rawson, Cabinet Member for Regeneration and the Economy said, “we’re delighted to once again promote the Small Business Saturday event. We have a thriving small business community and we’ve pledged to showcase the wide variety of support that’s available to local companies and entrepreneurs to help them create and grow sustainable enterprises.”

Small Business Saturday is the UK’s most successful small business campaign and is this year celebrating its 5th birthday year. Last year saw £717m spent with small businesses across the UK on Small Business Saturday, up 15% on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 130,000 campaign-related tweets being sent, reaching over 140 million people globally. Over 80% of local councils supported the campaign, meaning wherever you were on Small Business Saturday, there was something going on nearby.

In the run-up to the main event on Saturday 2nd December, there will be a series of free to attend workshops held up and down the country, led by small business owners and Entrepreneurs. These workshops will be broadcast via the Small Business Saturday YouTube Channel.

Not to be outdone by the rest of the UK, Derby’s historic Market Hall, in conjunction with Derby City Council and Essential Print Services, will be hosting its own event on the day; ‘Derby’s Festival of Small Businesses’ – details and free tickets can be found at www.smallbusinessderby.co.uk, which includes free city centre parking for all attendees.

The Market Hall event will offer free business workshops, inspiring talks from local business owners, a business-to-business exhibition area and even the chance to be a Trader for the day. There will be plenty of opportunities to talk to like-minded, local business owners for help and advice.

Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by Facebook, Dropbox and Mercedes Benz Vans

To find out more about “Small Business Saturday UK” in Derby and how to get involved, please visit www.smallbusinessderby.co.uk or contact Yvonne directly via email at von@essentialprintservices.co.uk



Small Business of Derby Flash in the City Centre

Posted on: September 15th, 2016 by Katie Fitzpatrick No Comments

If you were fortunate enough to be within the vicinity of Derby’s historic Cathedral Quarter on Wednesday the 14th September, you may have witnessed or quite possibly, even participated in the Small Business Saturday Flash Mob – it took Sadler Gate by storm!

The clever publicity stunt was carefully orchestrated by non other than the Print Evangelist herself, Yvonne Gorman of Essential Print Services. The Mob, which was by no means unruly, congregated in a show of small business solidarity and to help promote themselves as well as their offerings by brandishing their company logo on a piece of card in Derby City Centre.

The purpose of the gathering was to highlight the eclectic community of small and local business within Derby and Derbyshire in the run up to the main event taking place on Saturday 03rd December at Derby City Council House.

This particular Saturday has been affectionately dubbed “Small Business Saturday” and on this day the focus is being firmly placed upon such businesses nationwide in order to showcase the vast array of products and services that they have to offer. It’s also an opportunity for customers to come out and visit the smaller businesses to appreciate the benefits and advantages of shopping and indeed spending locally.

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As only one of twenty Entrepreneurs chosen to spearhead the “Small Business Saturday” campaign, Yvonne Gorman takes her role as an Ambassador extremely seriously and is pulling out all of the stops to ensure that the small businesses of not only Derby and Derbyshire but the entire East Midlands, are well represented and firmly in the spotlight come the 3rd December.

“The Flash Mob was phenomenal and a perfect way to launch Derby’s involvement in Small Business Saturday. It was nerve-wracking to begin with – I worried that no one would show and then all of a sudden Sadler Gate came to life with a hive of conversation and small business owners armed with their company logos.” said Yvonne Gorman who started Essential Print Services in 2011 on Pride Park.

Yvonne added; “the feedback I’ve had already is that a number of connections have been made in a short space of time. That in itself is a result and makes all the effort in promoting the event worthwhile.”

“The Small Business Saturday UK team in London have already contacted me for an interview. They want my help to try and organise a series of Flash Mobs throughout the country. This sort of recognition is getting Derby on the map as a supporter of start-up companies and small businesses – awesome!” Yvonne concluded.

In recognition of Derby’s efforts, the Small Business Saturday UK Bus Tour is coming to Derby for the first time! The Market Place will place host to the iconic bus on Monday 7th November, 10am-1pm. It’ll be perfect for anyone wanting find out more about the campaign and how to support small businesses and also, meet the Small Business Saturday UK Team.

sbs-images

Small Business Saturday is already the UK’s most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. Over 75% of local councils supported the campaign, giving considerable national reach into local communities.

The campaign is a great nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved – from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses.

The British public has a great affection for small businesses and we continue to see that grow year on year.  Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.

“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

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Here is what a few businesses had to say about the event:

‘It was great to see so many people turn out for the flash mob Wednesday morning. Seeing so many small businesses together is amazing and it’s always good to catch up with other local businesses and network. Roll on the bus tour and Small Business Saturday!’

Wright Start 
Derby

‘What a great way to start the day! – coffee and conversation having fun networking with a group of local entrepreneurs all coming together to support #Smallbusinesssaturday

Team FLP LTD
Derbyshire

‘As someone new to Derby and new to business, it was good to see so many friendly and talented locals grouped together to network and drink coffee. Such a fun idea, would love to do it more often!

DVL Design Company
Derby

‘It was great to meet lots of other small business who I had not met before, some brilliant people with a common sense of purpose. We all had fun and enjoyed the photo shoot. So much to talk about with so many people.’

Headstart Coaching Limited
Derby

‘I’m excited that Small Business Saturday UK is getting bigger every year as more people find out about it through events like the Flash Mob. Great to see people come together to celebrate all that small businesses do for the local economy.’

Caittom Publishing Limited
Burton on Trent

So why not get involved? There are a series of free to attend workshops taking place up and down the country led by small business owners and Entrepreneurs. These workshops will be broadcast via the Small Business Saturday YouTube Channel. There is also the option to follow the workshops through live Twitter Q&A sessions.

To find out more about “Small Business Saturday” in Derby and how to get involved either as a Small Business or a supporter, please visit: www.smallbusinesssaturdayuk.com or contact Yvonne directly via email at von@essentialprintservices.co.uk

For more details about the event that is taking place at Derby’s Council House, visit www.derby.gov.uk/sbs

Photographs courtesy of JAKT Commercial Photography



Small Business Saturday UK in Derby

Posted on: July 5th, 2016 by Yvonne Gorman No Comments

What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year throughout the UK, but the campaign aims to have a lasting impact on small businesses. In 2016 Small Business Saturday will take place on Saturday 3rd December. We want all kinds of small businesses to get involved, so know that whether you are a family business, local shop, online business, wholesaler, business service or small manufacturer, Small Business Saturday is supporting you!

Print

“Hello! I’m Yvonne Gorman and I own a small, local, independent business based on Pride Park called Essential Print Services. Three years ago, I was asked to represent Derby’s small business community and visit No. 10 Downing Street as part of the Small Business Saturday UK initiative. Since then, I’ve been crowned ‘Small Business Saturday UK Champion’ and I’ve made it my mission to fly the flag for Derby’s small enterprises, because I am passionate about our city!”

“Together with the support of Derby City Council, for the past two years, I have helped to organise a free event at the council house, where local, small business owners can network and learn new skills, by attending talks and free workshops. This year, will be even bigger – so save the date; Saturday 3rd December. On the day, you’ll meet like-minded people who you can talk to about ideas and issues – you may even gain a new customer or two.

“There’ll be a series of meetings in the run up to the event, so everyone can get involved. They’ll be designed to get our community working together to attract more customers into our shops and offices. There’ll even be a flash mob – so stay tuned! If you would like to get in touch about Small Business Saturday or about any aspect of being a small business owner, feel free to send an email to von@essentialprintservices.co.uk – I’d love to hear from you.”

What next? There are three easy things you can do straight away:

1. For further news about the events happening in Derby throughout the year, join our Facebook Group; www.facebook.com/groups/smallbusinessderby

2. Submit your business to the national Small Business Saturday UK register – its FREE & takes 5 minutes!
www.smallbusinesssaturdayuk.com/my-small-business

3. Save the date; Saturday 3rd December and join us to celebrate the amazing achievements and
diversity of Derby’s small business community.



Small is most definitely, mighty – says Derby Printer

Posted on: December 16th, 2015 by Yvonne Gorman No Comments

Essential Print Services co-hosts one of the country’s single biggest events for Small Business Saturday UK.

Here I am, Yvonne Gorman of Essential Print Services in Derby.

Yvonne Gorman of Essential Print Services in Derby, getting ready for this year’s event

Well, it’s certainly true what they say, good things really do come in small packages and small, local businesses are no exception to the rule!

Saturday 5th December saw an army of small business supporters from across Derby and Derbyshire descend on the Council House in the city centre to attend the eagerly anticipated “Small Business Saturday”.

For those of you that don’t know, just to recap, it’s the one day in the year when small, local and independently owned enterprises come together. Its a chance for them to take centre stage in showcasing what they have to offer as well as highlighting the valued contribution that they each make to the UK High Street.

Being only one of twenty “Small Business Saturday Champions” in the UK, it was my job to help spread word of the event as far and as wide as possible. Judging by the response and the turnout on the day, I did a pretty good job, even if I do say so myself!

Printed items from Essential Print Services, Derby

Just a few of the items printed for the event, including banners, posters, goodie bags and even printed cups!

To show my company’s commitment to the event, Essential Print Services supplied all the banners, signage, printed programmes, flyers, pledge cards and even printed goodie bags, completely free of charge.

Yvonne Gorman with Dame Margaret Beckett MP & Farrah Allarakha of Neo Elegance.

Yvonne Gorman with Dame Margaret Beckett MP & Farrah Allarakha of Neo Elegance.

Not only did owners, traders and service providers of Derby attend the event, we were also joined by none other than Dame Margaret Beckett (MP) and Councillor Martin Rawson (Deputy Leader of Derby City Council). They braved the elements to come out and show their support and delivered keynote speeches to the crowd that had amassed.

The day kicked off bright and early as there was a jam packed agenda of talks and workshops for all attendees, giving them all valuable insights into how to make their business stand out from the crowd but above all, how to be successful in today’s testing trading conditions.

After key business figures within the community had imparted their knowledge onto the keen ears of all that were there, the day came to a close with an exciting prize draw with two lucky winners walking away with a combined prize value of over £2000.

Thank you to all those who donated prizes including Portixol Relocations who donated an overnight stay at The Birchover Residences. Thanks also go to Derby accountancy firm, David Coleman & Co, who donated a year’s worth of accounting software and local jeweller, Equine Diamonds, who donated a pair of exquisite earrings.

Small Business Saturday

Left to right; Simon Thacker from David Coleman & Co, Mark Averill from Portixol Relocations, Neale Lewis and Olly from Derby Business TV.

In a show of their support, Derby City Council offered free parking to anyone visiting the city centre, both on street and in all council run car parks which enabled anyone who wanted to come along and join in, to do so.

Derby Business TV was out in force, with Neale Lewis interviewing just a few of the many people who exhibited and visited.

Now for the numbers…
Official statistics show that in the 24 hours following the event, an estimated £623 million was spent with small businesses across the UK! This number is a whopping increase of approximately £119 million on last year’s total and an increase in spending of 24%. WOW!

The event was also a huge success across social media platforms with over 100,000 tweets published on the day that had a combined reach of more than 25 million people. AMAZING!

Almost half (48%) of consumers who were aware of the day and who shopped in a small business on the 5th December, said they spent more than usual, with 34% saying they had spent at least a quarter (25%) more than they would usually on a typical Saturday. If that isn’t a result, then I don’t know what is!

With a resounding success reported by everyone who came along on the day, I can’t wait until next year which is set to be even bigger and even better! Bring it on!

All photographs have been kindly supplied by Derby Photographer, Averill Photography.

To register your interest for 2016’s event, email info@smallbusinessderby.co.uk



Derby Printer calls to support small businesses

Posted on: August 11th, 2015 by Yvonne Gorman No Comments

"Think Big, Shop Small" says Yvonne Gorman, Owner of Essential Print Services and Small Business Saturday UK Champion

“Think Big, Shop Small” says Yvonne Gorman, Owner of Essential Print Services and Small Business Saturday UK Champion

Being a business owner myself, I fully appreciate the blood, sweat and tears that go in to making a success of your venture and also just how hard it can be to get your name and product out there in to the public arena. I’ve learnt my lessons along the way, gaining valuable insights in to the things that work and the things that definitely don’t’, helping me to understand the challenges that smaller businesses can face but also how they can be overcome.

Everyone has to start somewhere and you un-doubtly want to make an impression (after all there are bills to pay), so how do you go about doing this and doing it well in a world of big brands, big names and even bigger budgets? Enter the “Small Business Saturday” Campaign!

As a firm believer in supporting the smaller and local businesses of Derby, I have been chosen to take on the role of Small Business Saturday Champion for the region! “Big deal” I hear you say but having been chosen with only 19 others from around the UK, I think it’s definitely something worth shouting about!

Small Business Saturday 100 Alumni and dignitaries attend this year's launch

Small Business Saturday 100 Alumni and dignitaries attend this year’s launch. To the far left, Campaign Director; Michelle Ovens MBE and far right, Shadow Business Secretary; Chuka Umunna.

So what is it all about?
Well, the purpose of the campaign is to raise awareness and the profiles of smaller businesses and the necessity of local support. The campaign also highlights the substantial contribution that smaller businesses make to the UK economy as a whole.

Tell me more…
On Saturday 05th December the spotlight is firmly placed on the small businesses of the UK with an estimated 5million business taking part in the initiative. It’s my mission to unite the small business of Derby and Derbyshire in a show of strength and solidarity, to demonstrate the diverse range of products and services available in and around the region and indeed the East Midlands. It’s also a chance for local people to show their support by visiting their local retailers and service providers to see for themselves first hand, the benefits and advantages of supporting the smaller enterprises.

Friends of Essential Print Services; Katrina Atherton and John Starkie from A Star Media.

Friends of Essential Print Services; Katrina Atherton and John Starkie from A Star Media.

In 2014, the campaign saw in the region of 16.5 million people spending with smaller business in the UK on this one day alone, bringing in a staggering £504 million worth of revenue. This was a 20% increase on the estimated 2.7 million people who shopped locally previously in 2013.

Save the date – Saturday 5th December 2015

In the run up to the main event on the 05th December, there will be a series of free to attend workshops held up and down the country, led by small business owners and Entrepreneurs. These workshops will be broadcast via the Small Business Saturday YouTube Channel so don’t worry if you are unable to attend. You’ll also be able to follow the workshops through live Twitter Q&A sessions.

Not to be outdone by the rest of the UK, Essential Print Services, together with Derby City Council will be hosting its own event on the day at the Council House. There’ll be a Small Business Exhibition, free workshops and inspiring talks from some of Derby’s leading and award-winning business owners. It will be a celebration of Derby’s small businesses and everyone is welcome.

OK, how do I get Involved…
To find out more about “Small Business Saturday” in general please visit www.smallbusinesssaturdayuk.com. If you’d like to get involved with Derby’s activities, either as a Small Business or a supporter, contact me directly via email at von@essentialprintservices.co.uk.

Here’s a video for more reasons to get involved with Small Business Saturday.

What are you waiting for?

Shadow Business Secretary; Chuka Umunna with Yvonne Gorman

Shadow Business Secretary; Chuka Umunna with Yvonne Gorman

Chuka Umunna recalls previous encounters with Derby's Print Evangelist.

Chuka Umunna recalls previous encounters with Derby’s Print Evangelist.




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