Amazing Review for Derby’s Print Angels

Posted on: February 1st, 2018 by Jilly Rapley No Comments

 

“Great service from Yvonne at Essential Print Services. The quality and finish of my new business cards and flyers is superb. Highly recommended and will definitely be using Essential Print Services in the future. The Jelly Beans were a nice touch too!”

Pat, Book Keeping ServiceDerby

Every time we receive a testimonial, it’s like a virtual hug.

We remain the most reviewed Derby Printer on Google with top scores. Have you visited our Google+ Page recently?

To read just some of our many reviews visit www.essentialprintservices.co.uk/customer-reviews

If you’d like to exceptional service, just like Pat, call 01332 418377.



Derby Printer has eggsellent month!

Posted on: March 29th, 2017 by Jilly Rapley No Comments

We’re having an eggsellent month

We have been very busy here at Essential Print Services HQ and so, we have lots of news to share with you…let’s get cracking!

We’ve had a special delivery of our very own Essential Easter eggs – they’re clucking great! They’ll be in delivery packs from April 1st but, there are only 100 available so, don’t be a fool –  hop to it and order your next print project with us today.

Brain feeling scrambled? Don’t worry. If you’re stuck for ideas, simply call us on 01332 418377 and we’ll do the thinking for you. How about your very own clutch of branded eggs?

March into April showers with branded brollies

Spring has sprung and with it, comes the unpredictability of our great British weather but there’s no need to fear because we’ve got you covered with our eggstravagent offer:

Start creating your own brollies – email the Print Angels today!

 Take Stock!

 I’m using my printer to put jokes on   the labels of Oxo cubes.

It’s become a laughing stock!

When was the last time you updated your business plan?
Business plans are not just to show the bank manager. They are an ever-changing document to help keep you motivated. Tip: Keep a copy on your desktop to help maintain focus & achieve your goals.
 

We had a flippin’ good February

In true Print Angel fashion, pancake day was celebrated in style with tasty takeaway pancakes from The Docks.

Here’s our very own Yvonne, with Hannah from The Docks, collecting a box load of treats for The Print Angels. We chose a variety of fillings – Katie had Bacon and Maple Syrup, Lee decided upon Banana and Nutella and Yvonne went with the classic lemon and sugar. Delicious!

“Life isn’t about waiting for the storm to pass…It’s about learning to dance in the rain.” Quote by Vivian Greene

And to dance in the rain, you’ll need a brolly – order your corporate rain covers today!
Click to start creating your own brollies


What to put on a business card

Posted on: January 9th, 2015 by Yvonne Gorman No Comments

What to put on a business card

“What do I need to put on my business cards?” is one of the most asked questions at Essential Print Services.

After 18 years of creating artwork files for print, I must have supplied thousands of business cards proofs.

Using this experience, here are my top ten tips on what to include on a business card.

1) Your Name

If you’re lucky enough to have credentials to display after your name, ensure they are not the same size as your name – this can look overbearing and confusing.

Depending on the type of industry you’re in, you may want to consider displaying your nickname too. This will show your company’s personality and could create a valuable talking point at networking events.

2) Title

OK, so you may not be brave enough to use a nickname, so have a funky title instead. Here at Essential Print Services our business cards show:

Yvonne Gorman – Print Evangelist

Again, this depends on your audience and customers. I know an accountancy firm that call themselves ‘Bean Counters’ which I think is really cool. But would a really serious client with no sense of humour appreciate that?

3) Logo

Think of your business card as the door to your company so display your logo somewhere prominent. People’s focus usually starts in the top left of a screen or document so that’s where your logo could be.

If your logo doesn’t explain what your company does, then ensure you make it clear somewhere on your business card – don’t leave your reader guessing. Spell it out for people.

4) Contact details

Firstly, ALWAYS include your website address somewhere, because if all else fails, people can visit your site for more information.

If you’ve given someone your business card, they’ll expect to get in contact with you directly and quickly using the information on your card. If you give them a landline, which takes them on a wild goose chase around your phone system, people may get frustrated and give up; ‘Press 1 for Sales, Press 2 for accounts etc. “Aarrghh I just want to speak with Bob! Give me Bob now!

Decide how you’d like new contacts to get in touch. If you prefer people to call your mobile, rather than your main landline, then just put your mobile number. If people want your landline, they can always find it on your website (make sure they can). If you really want to put your landline somewhere, then make your mobile number bigger and bolder.

If there is space, include your email address. If your email is really long because of your name or domain name or both, then display it small. By ensuring your website is displayed somewhere, if people struggle to read your email, they can refer to your website address, which should have the same domain name. If they’re not the same – why not?

Avoid using “joebloggs@hotmail.co.uk” with “www.joebloggsislovely.com”. This looks unprofessional. Ask yourself (or the company that hosts your email) why don’t I have, “joe@joebloggsislovely.com”?

More and more so, we are receiving business card files that have no physical address on them. This makes sense if people work from home and don’t want people turning up to their home whilst they’re making the tea in their Superwoman Pyjamas (sorry, that’s just me). But if you’re trying to create a perception that your company is more established, including a location at least would be useful.

So rather than: 2 Victoria Way, Pride Park, Derby DE24 8AN
You could try: Pride Park, Derby

Fax? What is a fax? Be honest, when did you last hear the fax machine ring? Of course, if you’re a solicitor, you may need to include it but if you can, then leave this off.

Do you use Social Media for your business? If yes, then include the identities of social media platforms on your business cards. Use the ones you actually use or receive the most engagement from your audience. There’s no point including platforms like ‘Pinterest’ or ‘Google+’ if you have no intention of using them.

Social media icons and identities can take up a lot of room. Your business cards are ‘prime advertising space’ – so use it wisely.

Here at Essential Print Services, we evaluated the return on investment from our social media activities and found that we had the least amount of engagement with our audience on Facebook. So when I was designing our new business cards and I had no space for a fifth social media identity, I knew which one I could afford to leave off.

I would advise you to include which account you want people to follow or ‘like’. Don’t leave it to chance. If you have a personal and business account, ensure people know to follow your business account. Do you really want a really important business prospect following your personal account and seeing what you did at the weekend?

How to display your social media identities on your business card. 

Here are the three most popular ones:

For Facebook, use the icon and then @essentialprint
Avoid using the whole URL (i.e. www.facebook.com/essentialprint), this will take up too much space.

For Twitter, use the icon and @essentialprint

For LinkedIn, use the icon and ‘Your Name’ or ‘YourName’. People will search for you anyway. This works if you’ve claimed your personal URL.

If you print the icons, don’t manipulate them. At the end of the day, they are someone else’s property. I know I wouldn’t appreciate it if someone changed my logo without permission.

Ensure these identities ARE correct and the ones you’ve definitely registered – don’t guess them. They could belong to someone else (heaven forbid).

Check that they all work before going to print. In fact, CHECK EVERYTHING BEFORE APPROVING YOUR PROOF.

5) Services & Products

Only if you have space, then include a handful of bullet points about how you can benefit customers. A short sentence should do the trick.

6) Font Size

I have seen text so small on a printed business card that I have struggled to read it. At the same token, I have received cards where the name of the person is HUGE but the details are teeny tiny. Ensure your font size depicts the hierarchy of its information but no so that it looks disproportionate.

Depending on the type of font you’re using, try not to use fonts no smaller than 7pt.

If you’d like us to supply a FREE business card template for your business card, which helps show the font hierarchy, simply get in touch.

Here are a few more tips that you may wish to consider;

7) Buy what you need

Buying more cards than you actually need is a false economy. You’re denying yourself the opportunity to refresh your cards and update information.

If you buy thousands, you run the risk of becoming bored and disenfranchised with the content, this may even discourage you from giving them out. A new finish or trend of cards may arrive and then you’re left with hundreds or thousands of cards made redundant because you want to keep up with the times.

If you’re a start-up company purchasing your very first set of business cards, you may want to keep volumes low because of price. I’d recommend buying 500 cards for your first set. You’ll be amazed how many you’ll get through. Supportive family and friends will want a few each and before you know it, you’re placing a re-order.

Whenever you want to change the look or material of your business cards – always ask to see a sample of the card.

Once you’ve had your new cards printed, be sure to obtain honest feedback from people. You may think your new cards are the bee’s knees but is your message getting across correctly?

8) Material

You’ve set out what your card will look like, you’ve worked out how many you’ll need, now think about what type of card you’d like.

Our most popular is 400gsm weight with a matt laminated coating both sides. This makes the card durable and helps against them becoming dog-eared in handbags and pockets.

The price of Spot UV business cards has reduced dramatically in recent years and here at Essential Print Services, we can offer Spot UV on one side for just £25 +VAT more (for 500 cards). Spot UV is a shiny bit of film that can be applied to particular areas of graphics and images. UV works well when it is applied to the dark backgrounds. On light backgrounds, it is not very noticeable. Spot UV doesn’t work very when its applied to thin, small text either.

Here at Essential Print Services HQ, we LOVE round corners. Probably a bit too much. We can offer to round off the corners of your business cards for as little as £15 extra +VAT (for 500 cards).  We can round corner all the corners, just one, two or three! Or have a mixture. For more information about round cornered business cards, read out popular blog post, “Give your full colour printing the edge”.

If you’d like to see samples of any of the above materials, or would like a price list, simply call the Print Angels on 01332 418377 for a FREE sample pack.

9) There’s always two sides to every story… or a business card

Choose double sided, every time. It will give you the space you need to make the maximum impact and get your message across. Use surplus space to portray your corporate identity.

10) You only get one chance to make a first impression…

…so make it count. Choose quality business cards from a quality printer and Essential Print Services can certainly help you with this. We will help you decide what will be best for your image and budget.

Think about how you will hand out your cards. Will you hand it over considerately and take time over the exchange? Or just throw them out like confetti? Every aspect of this first encounter is crucial and will say a lot about you, and your business.

Invest in a decent business card holder. Giving out business cards that have been in your pocket for a while, that may be damaged and have bits of suspicious fluff on it, just isn’t good enough.

Look after your cards so that each one looks like it’s hot off the press. You must be proud to hand out any printed literature, especially your business cards so buy cards that you can hand out without hesitation. They could be the best investment you make.

If you need any further assistance with your business cards, or any print for that matter, chat with us online, call us on 01332 418377 or email info@essentialprinting.co.uk

 

Updated: 5th March 2018



How to approve a proof – Essential Print Tips

Posted on: October 16th, 2013 by admin No Comments

Proof reading – check it out.

Once you’ve agreed on the design of your poster, brochure, newsletter or other product you might heave a sigh of relief and think your work is done – but you’d be wrong.

Probably the most important stage of the print process is when you are sent a proof to check and sign off.

Here’s my top ten checklist of what to do next.

1. Check the spelling AGAIN.
Computerised spell checks can miss mistakes, so this is your final chance to make sure that all names, spelling and punctuation are correct. Check it yourself AND ask someone else to check it as well. Don’t give the other person your copy with your notes on it. Let them see the proof with fresh eyes.

2. Check the contact details.
Are all telephone numbers, emails and websites correct? You can sometimes see what you EXPECT it to say. Have you included all the ways people can connect with you – such as your Twitter handle (e.g. @essentialprint)? It’s always a good idea to check proofs at the start of the day, or whenever you’re not going to be distracted or interrupted so that you can really focus on the task.

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3. Print the proof out – or ask the printer for a hard copy.
Sometimes you spot things in a hard copy that you miss on screen.  It also helps to see the work at its real size. If you’re printing from Adobe Acrobat Reader, ensure you’ve ticked ‘print to size’ not ‘print to fit’ because it’s only at the actual size that you will be able to see the true scale of the text and images.  At Essential Print Services we offer digitally printed proofs – just ask us for advice.

4. Is the text size appropriate?
Now that you can see the proof at actual size are you happy that all the text is easy to read? Make sure that people won’t have to strain their eyes to read it.

5. Ask about the colours.
Don’t assume that the colours you see on screen are 100% accurate because they won’t be. At Essential Print Services, we’ll give you as much help as possible to understand the real colours that will appear on your printed product. The material on which the item will be printed will affect the final version.

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6. Do you know what material your job will be printed on?
If you haven’t seen and held a sample of the material, then now is the time to get your hands on it, before it’s too late. Ask for one of our free printed swatch packs to help you with your decision.

7. Check it with someone in your target market.
If, for example, your print is aimed at parents with young children, show it to friends with youngsters in the right age group.  Ideally, you should have done this at the design stage, but, if you didn’t, run it by them now. The cost of changes might still be better than sending out material that doesn’t hit the spot.

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8. How to make changes.
Never say to a printer: “Can you just change that word and go straight to print?” You may trust your print company implicitly and that’s lovely, but don’t leave room for error. Has the final version signed off properly? At Essential Print Services, we always have any changes, however minor, re-proofed and approved.  Even if you’ve supplied a perfect PDF for us to print, we’ll always email you a proof for approval. Why? Because a client may have sent us an old version of a flyer or booklet and that last minute check will save them time and money.

9. What to do when things go wrong – and it’s not your fault.
So, you approved your proof and received your job but there’s an error. Check the file you approved. Check your email correspondence. If the file you approved doesn’t match the one you had printed then call the printer as soon as possible. Don’t email – emails can easily ‘go astray’ or be put off until later. Ask to speak to the person you’ve been dealing with throughout the process. After the conversation, ask them to send you an email confirming what they’ve agreed to do to put it right.

If the mistake has been made by a third party (e.g. a graphic designer sending the wrong file directly to your supplier) then ask that person to contribute towards the reprint. But bear in mind that they are not obliged to help – YOU as the client are responsible for having checked everything before printing.

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10. What to do when things go wrong – and it is your fault.
If you realise you have made a mistake – take responsibility for it. If you need the correct version printing again, ask the printer if they’d give you a discount for a quick reorder. They may welcome another unexpected job and they may have some material left over from your first job that they can use up to save costs.

Errors will jump out at you

Finally, I’d say LOVE the experience of creating and approving your printed work. If you’re a small business you probably don’t have things printed all the time, so make proofing your work an enjoyable event. Make a cuppa, take a break and have a Kit Kat. When you’re in the right frame of mind, you can check things more easily. If you’re relaxed, errors will jump out at you and you’ll have peace of mind that the finished work is going to look great and your money has been well spent.

If you’re still unsure about something on your proof, pick up the phone and talk to your supplier.

If the proof is from us, call 01332 418377 and chat to us about any concerns. There is no such thing as a silly question.



Happy Wednesday from the ‘Essential’ Team!

Posted on: July 25th, 2012 by admin No Comments

 

You’ve been brought here by our Wisdom Wednesday, thanks for scanning our QR code!

What are Quick Response Codes? (QR Codes)

QR Code examples for printing - how to set them up

For those of you who have smart phones, which are iPhones, Blackberry or Androids etc, you can use your ‘app stores’ and download a free piece of software. Search for ‘barcode scanner’ or ‘QR Reader’. I can recommend AT&T for an iPhone but other readers are available.

 

The possibilities are endless. If you’re using different images on your cards, you may want to include a QR code which will take someone straight to the relevant page on your website. Or you can direct people to a special offer or event.

 

To create the code itself, I often use qrstuff.com, but again, other QRC Generators are available. For more information on how QR Codes work or to use your QR Reader to scan the QR Codes above, download my FREE Business Card Info Sheet. Happy scanning!

 




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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

OPENING TIMES:
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If you have an urgent enquiry out of office hours please, call 07809 361708.

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