Important things to look out for on proofs

Posted on: August 3rd, 2017 by Katie Fitzpatrick No Comments

Before any artwork is sent to print, all your files go through our famous (and free) 12-point technical check. Most printers won’t offer this service and if they do, they’ll often charge you for it.

You can rest assured, knowing that not only will we alert you if anything looks a little odd, but in most cases, it’ll be something we can help you put right!

Ultimately, it is your responsibility to check the artwork carefully. Once you have given your approval, we will not accept responsibility for any errors or omissions.

But don’t panic, we have a put together a trusty checklist of all the things for you to look out for:

1).  Spelling
2). Company Details
3). Grammar
4). Dates, times, prices etc.
5). High res images*

*We will always send you high res proofs unless otherwise stated. To check image quality, view the PDF on a laptop or desktop computer and zoom into 150% on screen.

If you are unsure about anything on your proof, just pick up the phone and we can talk you through it. To iron out, any issues call us on 01332 418377. If you can see a comments box below, feel free to leave us a reply.

What to put on a letterhead

Posted on: August 2nd, 2017 by Katie Fitzpatrick No Comments

“What do I need to put on my letterheads?” This is one of the most frequently asked questions at Essential Print Services.

After many years of creating artwork files for print, we have seen hundreds of letterhead proofs, which means we have a good idea of what needs to go on them!

Using this experience, here are our three top tips on what to include on your letterheads.

1) If your company is a Limited entity, you must display your Company Registration Number, the registered office address (if it’s different to the trading one) and the full legal entity (i.e. our official business name is; Essential Print Services (Derby) Ltd).

2) Some people include VAT numbers because they use their letterheads for invoices, but a VAT is not compulsory.

3) It’s best practice to include a landline and a generic email address. Using mobile numbers and Gmail accounts won’t give the best first impression.

But what else?

As well as content, there are a few other aspects to consider. Firstly, you should consider how many copies you need. Buying more letterheads than you actually need is a false economy. You’re denying yourself the opportunity to refresh your design and update information if required.

Secondly, we recommend our 120g wove paper, which gives a fantastic finish. This is suitable to run through your office printers and looks great. However, we do offer other papers too!

If you already have your letterhead design and you’d like advice, email it to us and we’ll take a look for you – no obligation!

If you’d like to see samples of our letterhead paper or would like a price list, simply call the Print Angels on 01332 418377 for a FREE swatch pack.

Are you wondering about business cards too? We have a super detailed blog about what to include on your business cards here.

6 Super Print Tips

Posted on: April 26th, 2017 by Katie Fitzpatrick No Comments

1) Printing is like chocolate – make it last and enjoy it
If you’re going to invest time and money in producing a brochure or leaflet, don’t include information that may give it a short shelf life unless the piece is being produced for a one-off event. Avoid ordering hundreds of brochures only to change your telephone number a couple of weeks later.

2) Design & text – Less is more
Unless you’re printing a fact sheet or catalogue, let imagery and graphics do all the talking and keep text to a minimum. From our experience, customers prefer to browse and look at pretty pictures than reading endless amounts of text.

3) Pictures paint a thousand words
Just because you have a camera, doesn’t make you David Bailey. If your images are poor quality, choose a professional. This will save you time and achieve the best results. If you don’t know any good photographers, we know plenty!

4) Show me the paper! Request samples.
Any credible print company will be happy to provide you with paper samples free of charge. We have our very own swatch books, which are available free of charge, you simply need to ask us for one.

If your order is being digitally printed, then most of the time, you can request a printed mockup on the actual stock before you go to print. This way, there are no nasty surprises. Sometimes, there might be a small fee for this but if your order is worth a lot to you, then it will be well worth it.

5) Order the essentials
Essential Print Services was created on the firm belief that you should only use and order what you need. OK, it doesn’t cost that much more to get double the quantity. But if you don’t send out the extras, then they are a false economy. It makes us very sad when we hear people say, “I ordered 1000 flyers but 500 are sitting in a cupboard and are now out of date”.

6) There is no such thing as a silly question
If you’ve received a quotation and you’re unsure about the weight of paper or technical information, ask! Be certain about what you will receive. There’s nothing more disappointing than working hard on a lovely looking leaflet and expecting it to arrive on a heavy card but, it arrives on paper.

If you need advice or ideas, now or in the future, call us. We’d be delighted to talk to you or your contacts. What may be daunting or boring for you, is fun and exciting for us. So, make our day – and give me a call on 01332 418377.

Derby Printer has eggsellent month!

Posted on: March 29th, 2017 by admin No Comments

We’re having an eggsellent month

We have been very busy here at Essential Print Services HQ and so, we have lots of news to share with you…let’s get cracking!

We’ve had a special delivery of our very own Essential Easter eggs – they’re clucking great! They’ll be in delivery packs from April 1st but, there are only 100 available so, don’t be a fool –  hop to it and order your next print project with us today.

Brain feeling scrambled? Don’t worry. If you’re stuck for ideas, simply call us on 01332 418377 and we’ll do the thinking for you. How about your very own clutch of branded eggs?

March into April showers with branded brollies

Spring has sprung and with it, comes the unpredictability of our great British weather but there’s no need to fear because we’ve got you covered with our eggstravagent offer:

Start creating your own brollies – email the Print Angels today!

 Take Stock!

 I’m using my printer to put jokes on   the labels of Oxo cubes.

It’s become a laughing stock!

When was the last time you updated your business plan?
Business plans are not just to show the bank manager. They are an ever-changing document to help keep you motivated. Tip: Keep a copy on your desktop to help maintain focus & achieve your goals.

We had a flippin’ good February

In true Print Angel fashion, pancake day was celebrated in style with tasty takeaway pancakes from The Docks.

Here’s our very own Yvonne, with Hannah from The Docks, collecting a box load of treats for The Print Angels. We chose a variety of fillings – Katie had Bacon and Maple Syrup, Lee decided upon Banana and Nutella and Yvonne went with the classic lemon and sugar. Delicious!

“Life isn’t about waiting for the storm to pass…It’s about learning to dance in the rain.” Quote by Vivian Greene

And to dance in the rain, you’ll need a brolly – order your corporate rain covers today!
Click to start creating your own brollies

Top 5 essential print items for 2017

Posted on: January 17th, 2017 by Yvonne Gorman No Comments

Here are our recommended pieces of printed collateral for the year ahead – so go on, take our advice and knock the socks off your next new contact:

Printed Folded Leaflets

1) A lasting ‘Leave Piece’.
You may not have heard this term before but it’s the term of a printed item to leave with a potential new client. Think of it as a souvenir for your business.

It could be in the form of printed a brochure, catalogue or leaflet – it could even be a simple pen or notepad, but whatever it is, it must look the bees’ knees and be useful.

“How do you do that?” I hear you cry. Well, make sure the leave piece is relevant for your audience. For instance, don’t give your prospect a massive catalogue full of technical jargon, if all they want is something to remind them to call you when they are next in the market for your product or service – a branded pad or pen in this instance would do the trick.

You may even want to consider putting together a little pack of items and handing this to a prospect as a gift. Enclosed in an envelope or decent plastic wallet could be your leaflet, business card, notepad and pen. Consider using a low-tac glue dot to affix the business card to the leaflet in a strategic position so that it doesn’t move about too much in the wallet.

Whatever you decide to produce as your leave piece, make sure it is affordable and gives the impression of quality. It may be tempting to choose the cheapest item, but consider what message that will portray to your prospects and clients.

If in doubt, talk to me or one of our Print Angels about how to ensure your leave piece leaves a lasting impression.

Swatch Cards for Printing

2) Splendid Sample Packs
If your company sells products, then have a small sample pack to hand or ready to post.

We have recently launched our very own Swatch Packs, which contain business card sized samples of all our most popular papers and cards. Each one displays the material it is printed on as well as what products are most suited for that substrate. They have already been extremely useful, and make us look super organised when a client walks through the door.

Unless the prospect has specifically requested it, avoid including everything you offer – it’ll be too overwhelming. Instead, send them your best sellers and as a good prompt, send them another handful in a few weeks’ time. A selection of sample cards to attach to your product will ensure your prospect is well informed of the features and benefits – it may even provide staff members with a good sales tool too.

If you’re going to post your sample pack, how are you going to present it? Ensure the packaging is suitable for the contents. You have one chance to make a first impression so ensure it is well wrapped – otherwise your lovely samples could arrive looking battered.

Think about how to brand the packaging. For the samples; a simple cellophane wrapper or bag with a printed sticker is a quick and affordable solution. For the envelope; create a label template with your logo on and print the recipient’s details – this will look a lot more professional than scribbling on to an envelope, especially if your handwriting isn’t the best.

Our own stationery supplies partner can you help with envelopes and labels – if you need a contact of a reliable, independent supplier – just ask.

What if you don’t sell products but offer a service? Well, you too need a sample pack. How? Create a short, introductory video, upload it on your website, create a unique URL or QR code and include it on a set of business cards that you use just for new people. You could even include an exclusive offer, a free worksheet or trial.

If you need help creating the best solution, simply call me or one of our Print Angels to chat about your options and ideas.

Printed Business Cards

3) Beautiful Business Cards
Like them or loathe them, business cards remain a fundamental part of business life. Exchanging details digitally can, at first, appear to be quirky and ‘modern’ but a lot of people deem this to be insincere and untrustworthy. By offering a beautifully printed business card, shows you’re willing to part with something. Business cards cost money so giving out a business card proves that you’re willing to invest in that relationship.

Give your business card some worth by handing it in a special way – I present my business cards in a small envelope with ‘Lovely to meet you’ on it. I’ve lost count the amount of positive responses I’ve had from that tiny gesture. One local recruitment company hands their business cards out with a small clear packet with sweets inside. By enjoying the sweets, people are making a positive association with that brand. Brilliant!

Professionally printed business cards provide a great reminder. We may have met someone at a busy networking meeting, we’ve left the building with every intention to follow up, but life gets in the way and that motivation quickly fades. When you return to your bag or pocket and see the business card, it reminds you of that conversation. At this point, don’t hesitate – make that connection by sending an email or LinkedIn request. Think about how to go one step further, emails can be easily deleted so go old skool – pick up the phone or send a leave piece in the post.

4) Brilliant Banners
Rollup banners are not just for events. When they are not in use, don’t hide them away inside their carry cases, instead, display them in your reception area or office. This is especially useful if the banner displays bullet points of your products, because if a visitor arrives who then realises you can offer more widgets or another service – your rollup banner has just helped you make a sale. Woohoo.

There are a variety of sizes available – some as wide as 2m, which makes for a great backdrop. If the banner is for a general sales purpose, when it comes to the artwork, less is most definitely more. Avoid over complicated designs and cramming the artwork with lots of text – use a leaflet or brochure for that. We have artwork templates available for you to download or if you’re unsure what to include or you fear you may have gone overboard, send your file to us and we’ll take a look for you.

Letterheads and Compliment Slips

5) Slick Stationery
Having a small supply of stationery can go a long way to looking ‘the business’. Having professional looking letterheads for important proposals, follow up letters, or to accompany a brochure, can help you stand out from the crowd. No longer should you use scrappy pieces of paper to jot down a note for a visitor, instead use a branded compliment slip or notelet – it will make you look so much smarter and organised.

Whatever you decide to produce, don’t just send your printed literature to prospects – remember to send them to clients too. Yes, they have already converted into paying customers but I bet there are things they don’t realise you offer.

Having a set of essential printed items ready for action means that when some last-minute exhibition space becomes available, you can take full advantage of the situation, safe in the knowledge that your Marketing Toolkit is ready for action.

If you want a more strategic approach to your marketing collateral, or perhaps just need to get the ball rolling with a decent quality leaflet, give me or the Print Angels a call on 01332 418377 – we’d love to help.

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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

Monday to Friday, 9am - 5.30pm
If you have an urgent enquiry out of office hours please, call 07809 361708.