Since the invention of the printing press in the 1440s, print and its capabilities have changed dramatically. It remains one of the most cost-effective ways to promote your business. Here are some of the most popular items that businesses may choose to print: Business cards: Business cards are a key tool for networking and promoting…
Printed postcards are making a come back. But, you don’t have to go on holiday to send them. Print some of your own to send to friends, family and colleagues. They are a great way to remind people that you’re thinking of them, to say thank you, ‘you’re awesome’, ‘you did a great job’…
Before any artwork is sent to print, all your files go through our famous (and free) 12-point technical check. Most printers won’t offer this service and if they do, they’ll often charge you for it. You can rest assured, knowing that not only will we alert you if anything looks a little odd, but in most…
“What do I need to put on my letterheads?” This is one of the most frequently asked questions at Essential Print Services. After many years of creating artwork files for print, we have seen hundreds of letterhead proofs, which means we have a good idea of what needs to go on them! Using this experience, here are…
1) Printing is like chocolate – make it last and enjoy it If you’re going to invest time and money in producing a brochure or leaflet, don’t include information that may give it a short shelf life unless the piece is being produced for a one-off event. Avoid ordering hundreds of brochures only to change…
We’re having an eggsellent month We have been very busy here at Essential Print Services HQ and so, we have lots of news to share with you…let’s get cracking! We’ve had a special delivery of our very own Essential Easter eggs – they’re clucking great! They’ll be in delivery packs from April 1st but, there are…
Here are our recommended pieces of printed collateral for the year ahead – so go on, take our advice and knock the socks off your next new contact: 1) A lasting ‘Leave Piece’. You may not have heard this term before but it’s the term of a printed item to leave with a potential new…
Proof reading – check it out. Once you’ve agreed on the design of your poster, brochure, newsletter or other product you might heave a sigh of relief and think your work is done – but you’d be wrong. Probably the most important stage of the print process is when you are sent a proof to…
Here are some of our top tips to help you make the most of your investment. Think of these as your first steps towards smarter, better, fresher print. Top Tips Summary: 1. Have a distribution plan 2. Set targets, monitor success 3. Keep in touch with neighbours 4. Remember your clients 5. Always be ready to market 6. Have a follow up strategy 7. Be different 8. Make it useful 9. Be proud of your print 10. Print is not expensive