Small Business Saturday UK 2017

Posted on: September 20th, 2017 by Yvonne Gorman No Comments

Local entrepreneur selected to help ‘market’ Derby’s small businesses

Derby-based Essential Print Services’ owner, Yvonne Gorman, has been chosen as one of only a handful of Entrepreneurs from around the UK to be a Small Business Saturday UK Champion, for a third year running.

Yvonne’s passion and dedication to all things print as well as her on-going support to small, local business, made her the ideal candidate for the role. She also claims the accolade of being one of the first ‘Top 100’ who was invited to visit Downing Street in back in 2013.

The purpose of the campaign is to raise awareness and the profiles of smaller businesses and the necessity of local support. The campaign also highlights the substantial contribution that these small businesses make to the UK economy.

Saturday 2nd December sees the spotlight firmly placed on the small businesses of the UK. It’s Yvonne’s mission to unite the small businesses of Derby and Derbyshire in a show of strength and solidarity, to demonstrate the diverse range of products and services available in and around the region and indeed the East Midlands.

“Small Business Saturday plays a valuable role in focusing the minds of consumers and fellow business owners on what small businesses can offer in terms of the range of products and services”, explains Yvonne. “Most people in this country either own a small business, work for a small business or know somebody who does so, I am delighted to have been asked to champion Small Business Saturday UK”.

Councillor Martin Rawson, Cabinet Member for Regeneration and the Economy said, “we’re delighted to once again promote the Small Business Saturday event. We have a thriving small business community and we’ve pledged to showcase the wide variety of support that’s available to local companies and entrepreneurs to help them create and grow sustainable enterprises.”

Small Business Saturday is the UK’s most successful small business campaign and is this year celebrating its 5th birthday year. Last year saw £717m spent with small businesses across the UK on Small Business Saturday, up 15% on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 130,000 campaign-related tweets being sent, reaching over 140 million people globally. Over 80% of local councils supported the campaign, meaning wherever you were on Small Business Saturday, there was something going on nearby.

In the run-up to the main event on Saturday 2nd December, there will be a series of free to attend workshops held up and down the country, led by small business owners and Entrepreneurs. These workshops will be broadcast via the Small Business Saturday YouTube Channel.

Not to be outdone by the rest of the UK, Derby’s historic Market Hall, in conjunction with Derby City Council and Essential Print Services, will be hosting its own event on the day; ‘Derby’s Festival of Small Businesses’ – details and free tickets can be found at www.smallbusinessderby.co.uk, which includes free city centre parking for all attendees.

The Market Hall event will offer free business workshops, inspiring talks from local business owners, a business-to-business exhibition area and even the chance to be a Trader for the day. There will be plenty of opportunities to talk to like-minded, local business owners for help and advice.

Small Business Saturday, which is a grassroots, not-for-profit campaign, was originally founded by American Express in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small. The campaign also benefits from the backing of leading business organisations including the Federation of Small Businesses and Enterprise Nation. The campaign is also supported by Facebook, Dropbox and Mercedes Benz Vans

To find out more about “Small Business Saturday UK” in Derby and how to get involved, please visit www.smallbusinessderby.co.uk or contact Yvonne directly via email at von@essentialprintservices.co.uk



Success for Derby’s Small Business Saturday UK event

Posted on: December 19th, 2016 by Yvonne Gorman No Comments

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Saturday 3rd December saw almost 100 businesses attend Derby’s event at the council house to celebrate Derby’s small enterprises, meet like-minded people and take part in free workshops.

Heading up proceedings in Derby was local, small business owner, entrepreneur; our very own Print Evangelist Yvonne Gorman. Yvonne, who is only one of ten Small Business Saturday Champions tasked with spreading the word across the country, was overwhelmed by the response of everyone involved.

Yvonne kicked the day off, bright and early at 7am with an interview at Radio Derby, highlighting how small businesses can stand out against larger competitors and why supporting small companies really does benefit everyone.

Pictured above in the yellow jacket (in the Mayor’s chair), Yvonne introduced the day with a passionate speech – here is an excerpt:

“Small businesses are the lifeblood of our economy – and they make our communities stronger. The hard work of those who run them and work for them – the early starts and the late finishes – all these efforts help create jobs while providing the goods and services every neighbourhood and business community needs. Small Business Saturday 2016 is our chance to say thank you to the pubs, plumbers, butchers, garages, cafes, the printers and all the other businesses that are the backbone of our communities.”

“I’m the proud owner of a small, local, independent business based on Pride Park called Essential Print Services. Four years ago, I was asked to represent Derby’s small business community and visit No. 10 Downing Street as part of the Small Business Saturday UK initiative. Since then, I’ve been crowned ‘Small Business Saturday UK Champion’ and I’ve made it my mission to fly the flag for Derby’s small enterprises, because I am passionate about my city and I admire anyone, who like me, takes that leap of faith and starts their own company.”

“Together with the support of Derby City Council and in particular Council representative Chris Pook, for the past two years, we’ve organised this event completely free of charge, where local, small business owners can network and learn new skills, attend talks and free workshops. Today, you’ll meet like-minded people who you can talk to about ideas and issues in a relaxed informal environment – you may even gain a new customer or two.”

Yvonne then introduced Michelle Ovens MBE, Campaign Director for Small Business Saturday UK, who provided a personal message for the Derby event:

 

Showcasing their products and services, 30 exhibitors took centre stage to highlight the valued contribution that small businesses make to the local economy and indeed the UK High Street as a whole. The day saw a jam-packed agenda of talks and workshops for all attendees, giving them valuable insights into how to make their business stand out from the crowd but above all, how to be successful in today’s testing trading conditions. Two of the workshops that took place were hosted by Loates HR and Shapcotts Accountants and they were both bursting with really useful yet practical information.

Our very own Print Angel, Katie Fitzpatrick was available to offer sound advice and exclusive deals. Katie even streamed a few videos live on our Facebook page – check them out.

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Print Angel, Katie Fitzpatrick (pictured right) was also on hand to offer helpful print buying tips and advice.

City Centres all over the UK were taken over by independently owned enterprises in a show of strength and solidarity, encouraging shoppers to keep it local when considering or making their purchases. A huge £717m was spent with small businesses on the day throughout the country, an increase of 15% on last year.

To view more photographs from the BIG day for small businesses; visit JAKT Photography’s commercial website.



Read all about it – Essential Print Services make the headlines

Posted on: November 30th, 2016 by Yvonne Gorman No Comments

Essential Print Services, was a member of the first Small Business Saturday 100 in 2013 and we’ve supported the initiative ever since. Our very own Print Evangelist, Yvonne Gorman, is one of only 10 Small Business Saturday UK Champions for the second year running.

Now in its fourth year, Yvonne has not slowed down in her enthusiasm and tenacity to help get Derby’ small businesses on the map. Essential Print Services has recently been featured in Marketing Derby’s e-shot and also The Guardian Online.

Small Business Saturday UK in Derby

The Small Business Saturday Bus Tour included Derby & Burton for the first time this year. Photograph courtesy of JAKT Photography.

“Small Business Saturday plays a valuable role in focusing the minds of consumers and fellow business owners on what small businesses can offer in terms of a range of products and services and levels of customer service,” explains Yvonne. “Most people in this country either own a small business, work for a small business or know somebody who does. We will do everything we can to get people thinking small.”

“If you’re a small business owner or if you’re just considering starting your own company, then head to Derby’s Council House on Saturday 3rd December, 9.30am-1pm and you’ll find 30+ businesses that can help you with all sorts of issues from HR, accountancy, health and safety, law and funding, right through to graphic design, photography and of course, PRINTING!” Yvonne concluded.

Small Business Saturday is already the UK’s most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. Over 75% of local councils supported the campaign, giving considerable national reach into local communities.

The campaign is a great nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved – from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses.

“The British public has a great affection for small businesses and we continue to see that grow year on year. Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.

“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mindsets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

 

 



Small Business of Derby Flash in the City Centre

Posted on: September 15th, 2016 by Katie Fitzpatrick No Comments

If you were fortunate enough to be within the vicinity of Derby’s historic Cathedral Quarter on Wednesday the 14th September, you may have witnessed or quite possibly, even participated in the Small Business Saturday Flash Mob – it took Sadler Gate by storm!

The clever publicity stunt was carefully orchestrated by non other than the Print Evangelist herself, Yvonne Gorman of Essential Print Services. The Mob, which was by no means unruly, congregated in a show of small business solidarity and to help promote themselves as well as their offerings by brandishing their company logo on a piece of card in Derby City Centre.

The purpose of the gathering was to highlight the eclectic community of small and local business within Derby and Derbyshire in the run up to the main event taking place on Saturday 03rd December at Derby City Council House.

This particular Saturday has been affectionately dubbed “Small Business Saturday” and on this day the focus is being firmly placed upon such businesses nationwide in order to showcase the vast array of products and services that they have to offer. It’s also an opportunity for customers to come out and visit the smaller businesses to appreciate the benefits and advantages of shopping and indeed spending locally.

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As only one of twenty Entrepreneurs chosen to spearhead the “Small Business Saturday” campaign, Yvonne Gorman takes her role as an Ambassador extremely seriously and is pulling out all of the stops to ensure that the small businesses of not only Derby and Derbyshire but the entire East Midlands, are well represented and firmly in the spotlight come the 3rd December.

“The Flash Mob was phenomenal and a perfect way to launch Derby’s involvement in Small Business Saturday. It was nerve-wracking to begin with – I worried that no one would show and then all of a sudden Sadler Gate came to life with a hive of conversation and small business owners armed with their company logos.” said Yvonne Gorman who started Essential Print Services in 2011 on Pride Park.

Yvonne added; “the feedback I’ve had already is that a number of connections have been made in a short space of time. That in itself is a result and makes all the effort in promoting the event worthwhile.”

“The Small Business Saturday UK team in London have already contacted me for an interview. They want my help to try and organise a series of Flash Mobs throughout the country. This sort of recognition is getting Derby on the map as a supporter of start-up companies and small businesses – awesome!” Yvonne concluded.

In recognition of Derby’s efforts, the Small Business Saturday UK Bus Tour is coming to Derby for the first time! The Market Place will place host to the iconic bus on Monday 7th November, 10am-1pm. It’ll be perfect for anyone wanting find out more about the campaign and how to support small businesses and also, meet the Small Business Saturday UK Team.

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Small Business Saturday is already the UK’s most successful small business campaign. This is the fourth year of the campaign, which last year saw £623m spent with small businesses across the UK on Small Business Saturday, an increase of £119m or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent. Over 75% of local councils supported the campaign, giving considerable national reach into local communities.

The campaign is a great nationwide promotional and marketing tool for small businesses. It is totally free to participate and any small businesses can get involved – from one-man-bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. In short, Small Business Saturday exists to support, inspire and promote small businesses.

The British public has a great affection for small businesses and we continue to see that grow year on year.  Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK,” explains Campaign Director Michelle Ovens.

“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

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Here is what a few businesses had to say about the event:

‘It was great to see so many people turn out for the flash mob Wednesday morning. Seeing so many small businesses together is amazing and it’s always good to catch up with other local businesses and network. Roll on the bus tour and Small Business Saturday!’

Wright Start 
Derby

‘What a great way to start the day! – coffee and conversation having fun networking with a group of local entrepreneurs all coming together to support #Smallbusinesssaturday

Team FLP LTD
Derbyshire

‘As someone new to Derby and new to business, it was good to see so many friendly and talented locals grouped together to network and drink coffee. Such a fun idea, would love to do it more often!

DVL Design Company
Derby

‘It was great to meet lots of other small business who I had not met before, some brilliant people with a common sense of purpose. We all had fun and enjoyed the photo shoot. So much to talk about with so many people.’

Headstart Coaching Limited
Derby

‘I’m excited that Small Business Saturday UK is getting bigger every year as more people find out about it through events like the Flash Mob. Great to see people come together to celebrate all that small businesses do for the local economy.’

Caittom Publishing Limited
Burton on Trent

So why not get involved? There are a series of free to attend workshops taking place up and down the country led by small business owners and Entrepreneurs. These workshops will be broadcast via the Small Business Saturday YouTube Channel. There is also the option to follow the workshops through live Twitter Q&A sessions.

To find out more about “Small Business Saturday” in Derby and how to get involved either as a Small Business or a supporter, please visit: www.smallbusinesssaturdayuk.com or contact Yvonne directly via email at von@essentialprintservices.co.uk

For more details about the event that is taking place at Derby’s Council House, visit www.derby.gov.uk/sbs

Photographs courtesy of JAKT Commercial Photography




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