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How to build better business relationships

Posted on: July 18th, 2017 by Katie Fitzpatrick No Comments

There are lots of ways to get to know your customers better.

Here are our favourite ways to get to know customers. Take a look and if you try some out yourself, let us know how you get on.

  • Attend customers’ product launches, socials and events.
  • Instead of always liaising over the phone or email, meet them for a coffee to discuss projects or just for an informal chat.
  • Ask about their day or weekend. You might discover you share the same hobby.
  • Invite them to your networking events and business seminars.
  • Ask for feedback on your products and services.
  • Connect with clients on social media and you’ll gain an insight into their lives.


Our Print Evangelist said, “after taking part in the Chatsworth 10k run, I noticed on Facebook that a customer had been there too. When I got back to the office, I dropped her a line to see how she got on. This provided some common ground – something to talk about other than work, which I think is really important. I think people appreciate some light relief in their work day. Since then, we’ve organised to go for lunch to discuss our running experiences and race calendar.

Another client often posts photographs on social media of their dog. I love dogs so, whenever I see or speak to them, I always ask how they are first and then, “how’s Sid?” (their dog). I’ve even offered to dogsit!”

Our Artwork Avenger, Lee, said, “product and event support is key. I think a great example is when we attend our own customers’ events. Most recently and to name just a few examples, we’ve attended a customer’s open garden event, we make a concerted effort to spend money at our clients’ restaurants and shops and we get involved with charity events and fundraising.”

So what are you waiting for? Go that extra mile and see where it takes you and your business.

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You may also like our blog >> ‘Why it is easier to approve printed proofs‘.

Why it is easier to approve printed proofs

Posted on: July 14th, 2017 by Yvonne Gorman No Comments

Here at Essential Print Services, we love receiving printed newsletters in the post, especially from ‘Keep Me Posted’ – a campaign that allows the consumer to choose how they receive important information from big organisations.

Check out three of our favourite facts from the newsletter:
1) Reading from paper requires 21% less mental effort than from a screen.
2) 83% state a clear preference for reading complicated documents on paper.
3) Almost 1 in 10 adults (4.8m) UK adults have never used the internet.

Going back to point no. 1; some of our clients do struggle to proof read their flyers and brochures on-screen. You must have experienced this at some point yourself, especially when you’re tired or distracted.

Recently, we had a call from a lady who’d like 50 copies of a 200-page book printing – this is not a problem for Essential Print Services. We can print books of all shapes and sizes. Using our client’s word document, we also helped them create print-ready files for the text and the cover.

When it came to proofing the PDF, we found that after each proof, the client spotted more and more things, even though they had supplied the artwork themselves. How could this be?

From reading the ‘Keep Me Posted’ newsletter, we now understand why this was happening – the client had never printed out the pages.

Who would? There are 200 A5 sheets in this printed book. Not many people are going to print 200 sheets at home or in the office, certainly not all at once.

Our lovely new customer was obviously finding it difficult to read all of their text on-screen. Once we recognised this, we decided to produce a printed proof, free of charge* so they could spend some quality time having a proper read. They were so grateful and made future amendments so much easier.

The moral of the story is; printed proofs may cost money to produce, but, the job will cost even more if errors remain unnoticed and you have to print it twice!

Here are some hints and tips on how to approve a proof read >>> “How to approve a proof”

If you need help with a new or existing project, get in touch. Call 01332 418377, email printangels@essentialprintservices.co.uk or chat to us online.

(*Whenever possible, we do offer free printed proofs. If the printed proofs require specialist finishes or papers, we will ask for a contribution towards the costs).

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