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A word from our nerd

Posted on: June 21st, 2017 by Yvonne Gorman No Comments

Technology and small businesses often don’t mix. Company owners are busy enough without the hassle of setting up or fixing their own computers. So, we’ve asked our friend, Owen Conti from Code 56, to share his hints and tips with you:

Last month we helped out a customer who came to us with a laptop that suddenly wouldn’t turn on, and asked us to take a look at it. They also let us know that they didn’t have a backup.

Unfortunately, it wasn’t good news for their laptop (economically, there was nothing we could do), but the silver lining was that we could recover the information for them.

In other cases, we’ve not been able to recover information, and that is why backups are so critical.

The idea of backing up files often conjures up ideas of jobs that take hours to run and loads of extra storage space somewhere. This doesn’t always have to be the case.

In our earlier example, there was only 1 folder that our customer really cared about; it represented months of work and would be impossible to replicate from scratch. For this customer, a great way to back this up would’ve been to keep a copy (and we’ll come back to that) in something like their OneDrive or DropBox account. Often these will come with a small amount of space for free (2 – 5GB), which would’ve been ample for this example. This way a copy of their files would’ve sync’d to their account and they could recover it just by logging in from another computer.

The trick is to make sure you actually have multiple copies though. Having your “working version” in DropBox (or similar) and sync’d on two computers is a step in the right direction, but if something happened to your account (we’ve seen people have some bizarre account issues before) you might lose access to your files in a recovery scenario. We always recommend at least 3 copies be kept for something to be considered “backed up”. (Some Photographers we know keep a minimum of 5 copies of everything!)

Essentially, a good backup strategy is one that focuses on what is really important in a “recovery” scenario and maintaining multiple copies of those items.

That sounds quite daunting, and a bit of a headache to keep track of, but there are some really good applications out there that take care of backing everything up for you with minimal effort. Some of them are even built into your computer: in Windows 10 just search for “Backup Settings”, and on Mac OS look for “Time Machine”.

By all means, if you have any questions or would like some help, please feel free to get in touch. Simply drop the Print Angels an email and they’ll make the introduction.

What have Teresa May & Dionne Warwick have in common?

Posted on: June 21st, 2017 by Yvonne Gorman No Comments

In the run-up to the election, Essential Print Services’ owner, Yvonne Gorman, was asked to attend a political party rally at Pride Park Stadium. She soon realised that our Prime Minister, Theresa May, would be there too! “Although I remain political unbiased, it was still an honour to meet her,” said Yvonne.


Never to miss an opportunity, Yvonne networked with other attendees and met a student from the University of Derby and a couple who own businesses in Derby’s Market Hall. “Not only did I get to meet our PM that evening, I walked away with more quality contacts and listened to issues that other small business owners are facing,” added Yvonne.

Yvonne also travelled to London mid-week to attend the launch of the David Gest Foundation. Yvonne, a Trustee of Me & Dee Charity was there to support charity founder, Maria Hanson MBE. Maria had been invited to talk, on-stage, in front of a packed room, to share her stories about the late David Gest.

There was a whole host of famous faces including Freda Payne, Sheila Ferguson, Gwen Dickey and Rose Royce but one, in particular, left Yvonne star struck; Dionne Warwick.

“I love her music. My Dad used to play her songs to send me to sleep when I was a baby and as I grew up, I’ve been a big fan. I couldn’t believe that someone who felt so far away and who I thought I’d never meet, was standing next to me for most of the evening,” Yvonne explained.

We’re unsure just how to wrap up this blog post – it’s been quite an experience for Yvonne. We’re just very excited about who she might meet next – stay tuned.

Can’t find what you’re looking for? Call 01332 418377

Posted on: June 22nd, 2017 by Yvonne Gorman No Comments

Here are a few questions we are asked the most:

Q: What’s your minimum order quantity? Can I have one of something?

“There are some items like large posters and exhibition stands, which can be produced as one-offs. Business cards and leaflets just aren’t cost effective to print individually. But, if you let us know what you’d ideally like, we can work around your budget.”

Q: I’ve been offered some last minute exhibition space – can you print quickly?
“Of course. Business cards, posters, leaflets and some brochures can be printed rapidly. The sooner you let us know the better, but by working together, there’s always something we can do.”

Q: Why do you have unusual job titles? What exactly is a Print Evangelist?
“Why not have a funky title? It helps us stand out from the crowd. The name, ‘Print Evangelist’ is simply a great way to express our enthusiasm for providing great quality print and helping our clients.”

Q: Do you just print brochures and leaflets or can you print promotional items too?
“Absolutely, our order book is varied. We print umbrellas, mugs, pens through to signage, large graphics and exhibition equipment. We love a challenge – so the more unusual the better.”

Q: Why should I use a company like Essential Print Services when I can get business cards for free off the internet?

“There’s nothing wrong with buying free print off the internet but what impression will that give to your potential customers? You get what you pay for but, quality doesn’t have to mean expensive. So, before you confirm your order with a faceless internet print provider, call us for smarter, better, fresher print.”

There’s no such thing as a silly question, only one that is not asked, so if you have a question for the Print Evangelist or Print Angels, simply email printangels@essentialprintservices.co.uk

Networking. Stranger danger or sales saviour?

Posted on: June 16th, 2017 by Yvonne Gorman No Comments

Networking has become an essential part of our company’s marketing mix. Thankfully, the old-fashioned hard sell has gone out of the window, and a more ‘relationship-focused’ approach is favourable.

For those new to networking, it’s merely an accelerated version of word of mouth marketing, so for many, it’s easier to network with a room full of strangers, than to use other conventional marketing methods (i.e. cold calling).

But relationships take time, and people need to establish an element of trust before referring you to their best contacts.

So, here are our five essential tips to effective networking:

1. Be specific. Ask fellow networkers for an introduction to a particular department, or industry, or location. If possible, name the company. People will find it easier to spot opportunities for you if they know what to look for. If you’re struggling for inspiration, carry out a LinkedIn search beforehand or note down companies you drive by on the way to the meeting.

2. Meeting Etiquette. You never get a second chance to make a first impression and networking is no exception. If you wouldn’t do it in a typical meeting, then don’t do it while networking. So leave your mobile phone alone.

3. Follow up. Many people will complain that they don’t get anything out of networking. Very rarely will any orders just fall in your lap so don’t expect it to happen whilst networking either. It takes time and hard work. When you arrive back in the office, ensure you do something with the information you’ve gained.

4. Lend a hand. Get involved with the group and help out. This will give you the chance to work with members that you may not think you have any synergy with – but you’ll be surprised.

5. Prepare & set goals. Even if its two minutes in the car on the way to the venue, if you plan ahead, you’ll spend less time thinking about what you’re going to say and more time listening and making the most out of the networking meeting.

If you’re new to networking or a seasoned professional, why not visit a Derby Hub meeting?

If you’d like to join us for the next event but need a business buddy, send us a message. We’d be delighted to accompany you.

Did you enjoy this blog? You may also like “Networking – Be Stirred, Not Shaken”.

Derby Printer Runs Ramathon

Posted on: June 16th, 2017 by admin No Comments

On Sunday 4th June, Yvonne, together with a team of runners, took on the Ramathon challenge – 13.1 miles through Pride Park, Derby’s city centre and Elvaston Park to raise money for the Me & Dee Charity.

The Me & Dee Charity provides holidays by the seaside in Mablethorpe, which cost £200 per family. They offer families – who may have a loved one living with a life limiting condition and an uncertain future, the chance to spend time together. With a private beach hut and individual support for life-limiting conditions, the focus is on ensuring that the time spent together is enjoyed and made memorable.

Yvonne said, “I have been a supporter of Me & Dee for many years. Maria and the team work tirelessly to help and support hundreds of individuals and their families. On behalf of the team and the charity, I’d like to thank everyone who made a donation – it will make a big difference but, we are still a long way off our target so, please, donate as much as you can.”

Donate here

Maria Hanson MBE, the founder of the charity, said, “We are thrilled that so many people have chosen to join forces to support the Maria Hanson Foundation. Having set up the charity eleven years ago and since helped more than 2,000 families, it is clear that there is a real need for families and friends to get the chance to make special memories when time is limited. The money raised will have a significant impact on people who need this opportunity now and we are very grateful for their support”.


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