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The Print Angel – Three months in.

Posted on: September 27th, 2012 by Laura Etheridge No Comments

Thank you for joining me for the fifth instalment of my Print Blog. September has gone frighteningly quickly and it’s been great! As you’ll know by now if you’ve been kind enough to follow my blog, I am the (not-so) new girl on the print block at Essential Print Services.

I’ve written other blog entries including A Week in the life of EPS Social MediaNetworking 2.0, a Challenge Anneka style blog and a Print Angel introduction; do feel free to pop along to those pages for a read.

What’s new with the Print Angel?

Considering I have now been working for Essential Print Services for 3 months, I thought I’d review how it’s been and what I’ve learnt. We could all do with a bit of a recap every now and again, couldn’t we?

I joined Essential Print Services in July, as most of you will probably know, Essential Print Services is preceded by it’s own reputation. So I was aware of the company and it’s place in the Derby business community. It was both exciting and nerve wracking knowing that I was going to be playing a part in that. Could I keep up the exceptional service levels that Essential Print Services’ customers had come to expect and would now accept as the ‘norm’…?

Taking on the role of a ‘Print Angel’.

When the concept of my job title was being discussed, ‘Print Angel’ was born. It fits perfectly with Yvonne’s title, the ‘Print Evangelist’ and as well as being really recognisable it also represents my enthusiasm for providing quality print and exceptional service.

The name has grown somewhat over the past 3 months and I regularly receive calls asking for the Print Angel and people have referred to me as the Print Angel on the networking scene too – two great examples of why job titles are so important. (You can read more about this in the Q&A section of our latest newsletter.)

Increasing my networking presence, one event at a time…

Networking was something I knew I was going to have to break into when I joined Essential Print Services. I was both nervous and excited about this prospect having never ventured into the networking world before.

Networking has both met and exceeded my expectations. It is incredibly powerful to see first hand the benefits that networking can have for your business. If you’re interested, you can read more about my networking escapades on my blog post entitled Networking 2.0.

Working at Essential Print Services…

So, let’s get to the nitty gritty. What’s it like to work at Essential Print Services? Well, no two days are the same… Monotony can be a tough thing to deal with in a job and it’s something I certainly never experience at Essential Print Services. Each day is jam packed with new enquiries, new and existing clients to speak to, new events to attend and new print jobs to deliver!

It’s challenging. I’m constantly forced to push boundaries, improve my skills and continually provide an ever increasing level of service to customers to ensure that they have an experience like never before.

It’s exciting. If you’re in a job where you are able to say that your days are exciting; you’re on to a winner. If you love what you do and it shows – that’s half the battle won and it’s something that I think has come across to everyone that I have met during my first three months at Essential Print Services.

So in summary, it’s been a blast! I can’t believe this post marks the end of my first three months at Essential Print Services. I wonder what’s next…

As always, I’d welcome any feedback or a quick ‘hello’ so email me at laura@essentialprintservices.co.uk

Thanks for reading.

Essential Print Services Autumn Newsletter

Posted on: September 25th, 2012 by Laura Etheridge No Comments

Hot off the Press!

We are pleased to announce the release of our Autumn Newsletter.

Included in this issue:

Fail to plan, plan to fail. Page 2:  Liz Strama from Route to Exit reveals some great tips on how to add value to your business.

Let’s get personal. Page 2:  Direct Mail is here to stay and by knowing what’s available, you’ll be sure to make your next campaign a success.

The ‘C’ Word.  Page 2:  You can’t avoid it and it’s the same day every year. So why do people leave it until the last minute? This year, let us help you prepare for a cracking corporate Christmas.

How to exceed expectations and keep your clients coming back for more. Page 3:  Marylou Booth from Training Works tells us how you can increase your profits with excellent customer care. Find out how readers of Essential News can receive a FREE copy of her latest book by turning to page 3.

What’s hot and what’s not. Page 3:  Derby’s very own Print Angel gives us her run down of the best and worst in the print world right now.

The Essentials. Page 4:  Yvonne and Laura from Essential Print Services answer their clients’ frequently asked questions.

Print Puzzle; find your way to a-maze-ing print. Page 4:  A good old fashioned puzzle – just for fun. Go on, have a go. Have you spotted the Quick Print Teaser on page 3? Or what about the print joke on page 2?

To request your copy, simply email laura@essentialprintservices.co.uk and I will send one out to you!

Thanks for reading.

A week in the life of EPS Social Media…

Posted on: September 6th, 2012 by Laura Etheridge No Comments

Thank you for joining me for the fourth instalment of my Print Blog. These last two weeks have been absolutely fantastic, August has been a record breaking month and an absolute blast! As you’ll know by now if you’ve been kind enough to follow my blog, I am the new girl on the print block at Essential Print Services.

I’ve written other blog entries including Networking 2.0, a Challenge Anneka style blog and a Print Angel introduction; do feel free to pop along to those pages for a read.

What’s new with the Print Angel this week?

Well, this week I’d like to talk about a week in the life of Social Media for Essential Print Services.

Whether your business isn’t on the Social Media scene yet, or you are very keen on keeping up with the latest in online trends; this blog will give you an insight on how we run an effective Social Media campaign that works for our business. Hopefully you will find some useful tips, you will begin (or continue) to interact with us and you’ll enjoy reading!

What Social Media platforms do you use?

Firstly, Linkedin is an essential business networking tool and we love to use it. It’s a brilliant (and quick!) way of keeping in touch with professional contacts. Think of it like a Facebook for business. When you meet people at networking events, send them a connection request on Linkedin to keep in touch. They might start providing a service you need, or vice versa.

Google+ is a similar platform to Linkedin whereby it has more of a professional edge. You can link this in with your Google local account, so that people who Google you can see your updates. Oooh, fancy!

We also use Facebook – this is a great and fun way to keep our clients and friends up to date. We use Twitter for the same purpose, it’s always a challenge for me to keep to 140 characters though… (Don’t nod!)

Another good social media platform for creative types like us, is Pinterest. It’s essentially an online pin board where you can ‘pin’ images from anywhere on the web, or upload your own, other people can see them and in turn ‘pin’ them to their boards.

So, what do you post on your Social Media?

Well, we have daily themes, which is a great way to engage people with your content and leave a lasting impression.

Manic Monday – Currently for our Manic Monday feature, we have teamed up with Julian Hall from Beating Anger Derby to provide stress-busting tips.

Charitable Tuesday – At the moment, we are asking people to nominate a chosen charity to be entered into our monthly prize draw to win £250.00 worth of free print.

Wise Wednesday – Our wise owl will provide you with words of wisdom on a Wednesday, or a business tip. Don’t be a twit-twoo and miss these updates.

Thirsty Thursday – We are running a competition whereby if you simply answer a question on our Facebook Page you can win free tea & cake for two at Bean Caffe in Friar Gate Studios.

And Follow Friday – This is where we give a ‘shout out’ to fellow professionals that we have enjoyed interacting with during the week and we encourage all of our followers to get involved in interacting with them too.



So as you can see, we are busy bee’s when it comes to Social Media. Is it worth it? Absolutely. Join us and see what all the fuss is about.

As always, I’d welcome any feedback or a quick ‘hello’ so email me at laura@essentialprintservices.co.uk

Thanks for reading.


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