Part 1: What to consider BEFORE asking for a print quote
TIP 2) What size?
There are conventional ‘A’ available (i.e. A4, A5 etc) but why be conventional? Why not go for a square size or specialist shapes that will make your print stand out from the crowd? Why always print a portrait brochure when printing a landscape one could complement your brand better? Always specify the orientation of your print – sometimes printing landscape is slightly more expensive than portrait.
Think about how you’re going to distribute the printed literature. If you plan to post the majority of the print work then think about postal charges. Making something fit in a C5* envelope and keeping it within the Royal Mail weight and thickness criteria, can save you a lot of money in the long run.
If you send out mailings that run into hundreds or thousands at any one time, be sure to talk to us at Essential Print Services to ensure you’re getting the best postal rates. Our in-house Direct Mail expert will be able to discuss other mailing options such as data purchasing, postal licences and much more.
If you envisage that you’ll hand deliver or hand-out your literature at events, then something larger may be more eye catching and will give a perception that you’ve invested more money. By calculating the optimum sizes, quantities, materials and choosing suitable printing methods, super sizing your print may not necessarily cost you any more than sticking to what you have had before.
For a list of conventional ‘A’ size see below:
CONVENTIONAL ‘A’ SIZES
A0: 841mm x 1189mm
A1: 594mm x 841mm
A2: 420mm x 594mm
A3: 297mm x 420mm
A4: 210mm x 297mm
A5: 148mm x 210mm
A6: 105mm x 148mm
A7: 74mm x 105mm
(*C5 = size of an envelope which will fit an A5 piece of paper or an A4 folded in half)
Talk to us at Essential Print Services to ensure that what you do decide to print, will be as cost effective as possible.
Call or email Essential Print Services on 01332 418377 or firstname.lastname@example.org and we will be delighted to discuss your options.
Can’t wait for the next tip? Email me now at email@example.com, quote “Send me my Top 6 Print Tips” and I’ll send you the entire first part straight away.