Part 1: What to consider BEFORE asking for a print quote
TIP 3) What material?
Using a slightly different material can give the impression of a superior product and some may think it will cost more, when in fact, it could be the same price as standard stock. But only print experts like Essential Print Services will be able to advise you on what is available and how to maximise your print so that is looks great, without breaking the bank.
The print industry is littered with different terminology. What one printer calls ‘silk’, another may refer to as ‘matte’. What one printer calls ‘matte’, another may refer to as ‘unocated’. So be 100% sure what you are ordering. When our clients are unsure about the material we have quoted for, we provide free samples of blank or previously printed items. Don’t be afraid to ask for samples from your print supplier.
The same applies with the weight of paper. If you pay slightly more for a heavier leaflet or business card, it will give the perception of a better quality product. After all, you don’t get a second chance to make a first impression so ensure what material and weight you choose for your printing, is going to portray the right message to your clients.
Heavier paper doesn’t necessarily mean it will be thicker. Printers measure weight of paper by grams per square metre (i.e 120gsm, 350gsm). We sometimes measure the thickness (i.e. 760 microns). Some brands of paper that we use can differ in thickness even though they are the same weight! To avoid confusion and ensure you are ordering the right paper for the job, don’t hesitate to ask for samples or mock-ups. If you order regularly, then ask your supplier for a paper ‘swatch’ book for you to keep at your office so you can then refer to it regularly.
To avoid this print minefield contact the experts at Essential Print Services on 01332 418377 or email email@example.com and we will be delighted to discuss your options.
Can’t wait for the next tip? Email me now at firstname.lastname@example.org, quote “Send me my Top 6 Print Tips” and I’ll send you the entire first part straight away.