Your guide to smarter, better, fresher print – Part 1: Tip 3

Part 1: What to consider BEFORE asking for a print quote

Day Three

TIP 3) What material?

Using a slightly different material can give the impression of a superior product and some may think it will cost more, when in fact, it could be the same price as standard stock. But only print experts like Essential Print Services will be able to advise you on what is available and how to maximise your print so that is looks great, without breaking the bank.

The print industry is littered with different terminology. What one printer calls ‘silk’, another may refer to as ‘matte’. What one printer calls ‘matte’, another may refer to as ‘unocated’. So be 100% sure what you are ordering. When our clients are unsure about the material we have quoted for, we provide free samples of blank or previously printed items. Don’t be afraid to ask for samples from your print supplier.

The same applies with the weight of paper. If you pay slightly more for a heavier leaflet or business card, it will give the perception of a better quality product. After all, you don’t get a second chance to make a first impression so ensure what material and weight you choose for your printing, is going to portray the right message to your clients.

Heavier paper doesn’t necessarily mean it will be thicker. Printers measure weight of paper by grams per square metre (i.e 120gsm, 350gsm). We sometimes measure the thickness (i.e. 760 microns). Some brands of paper that we use can differ in thickness even though they are the same weight! To avoid confusion and ensure you are ordering the right paper for the job, don’t hesitate to ask for samples or mock-ups. If you order regularly, then ask your supplier for a paper ‘swatch’ book for you to keep at your office so you can then refer to it regularly.

To avoid this print minefield contact the experts at Essential Print Services on 01332 418377 or email and we will be delighted to discuss your options.

Can’t wait for the next tip? Email me now at, quote “Send me my Top 6 Print Tips” and I’ll send you the entire first part straight away.

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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

Monday to Friday, 9am - 5.30pm
If you have an urgent enquiry out of office hours please, call 07809 361708.