Let’s talk, it’s essential

How are you…really? I’ve spoken with more people over the past few weeks than ever before and some are still unwilling to reveal how they’re feeling and how the business is doing.  Me: How are you? Them: Fine thanks or <insert their standard response>. Me: How’s business? Them: Yeah, busy or <insert their standard response>.…

Top 10 Printing Tips from The Essential Team

Here are some of our top tips to help you make the most of your investment. Think of these as your first steps towards smarter, better, fresher print. Top Tips Summary: 1. Have a distribution plan 2. Set targets, monitor success 3. Keep in touch with neighbours 4. Remember your clients 5. Always be ready to market 6. Have a follow up strategy 7. Be different 8. Make it useful 9. Be proud of your print 10. Print is not expensive