Be a Christmas Cracker, not a real Turkey!

Posted on: December 5th, 2011 by Yvonne Gorman No Comments

With Christmas just over 2 weeks away, we have been inspired to share a few pointers with you to ensure your seasonal promotions are a Christmas cracker and not a real turkey.

There’s still time!
If you’ve left your Christmas cards and corporate gifts until the last minute, don’t worry, there’s still time. Digitally printed Christmas cards and calendars take just a couple of days to print and if you have all your data (i.e. names and addresses) ready to go, we can personalise, print and even post them for you – so you won’t need to lift a finger.

Some styles of printed mugs, pens and other merchandise can be produced using our ‘Fast Track’ service, which takes just 5 working days. This service normally costs more but for December only, it’s completely free.

A festive “Thank You”
Take advantage of this festive season to say ‘thank you’ to all your clients. The effort you put in now, will show your clients that you mean business and by giving them something tanglible like a card or calendar, it will help them to remember you, even after the Christmas and New Year celebration haze has faded.

Presentation is everything
So you’ve invested time and money in superb corporate gifts, cards and calendars, only to fall down at the final hurdle – the presentation. Think about how you’re going to present your gifts to your valued clients. Buying off-the-shelf wrapping paper is OK, but buying wrap that co-ordinates with your brand is better. However, bespoke gift wrap produced with your company’s branding or even your client’s logo is even better and will show that you’ve made a real effort!

Finishing your corporate gifts with clever presentation will be like icing on the Christmas cake and will leave a lasting impression for the new year.

Whatever stage you’re at, if you need help with planning your Christmas promotions, or just need reassurance that you’re doing the right thing, talk to us at Essential Print Services on 01332 418377 or email info@essentialprinting.co.uk. We’ll help you achieve, smarter, better, fresher print all year round.



“A business with no sign, is a sign of no business”

Posted on: July 29th, 2011 by Yvonne Gorman No Comments

Essential Print Services (EPS) understands the importance of heightening it’s profile in order to secure customer confidence. And one way to do this, is to create alliances with local organisations.

Essential Print Services has recently printed a number of leaflets for Derby Rugby Club, so when the sponsorship opportunity arose, it seemed appropriate to return the favour and EPS agreed to sponsor a pitch-side board.

“I’m absolutely thrilled with the position of the board; right in front of the supporters’ stand. I’ve included a Quick Response Code in the corner of the sign (QRC) so spectators and passers-by can use their smart phones to quickly and easily scan my company details,” commented Yvonne Gorman, Owner of Essential Print Services (Derby) Ltd.

“The sponsorship opportunities at the Rugby Club are very good value for money and it’s brilliant to know that those who do decide to advertise, will not only be heightening their own company profile, but will be helping to support the local facilities and future talent too,” added Yvonne.

Anyone who would like to discuss potential sponsorship opportunities at Derby Rugby Club should get in touch with Yvonne on 01332 418377, who will gladly introduce you to the Derby Rugby Club’s Marketing Director.



Your guide to smarter, better, fresher print – Part 1: Tip 6

Posted on: July 26th, 2011 by Yvonne Gorman No Comments

Part 1: What to consider BEFORE asking for a print quote
Doesn’t time fly?
We’ve already reached the final tip from Part 1 of my Print Blog. Once you’ve read Tip No.6, you should be well on your way to becoming ‘Print Smart’. Look out for other blogs planned in this series to ensure you get the most out of your printing and suppliers. Remember, if you call Essential Print Services on 01332 418377 about any aspect of your print, there will always be someone willing to help and discuss your options with you.

Day Six, last but not least!

TIP 6) When do you need your print?


Right from the outset, tell your printer when you need your print.

Some printers will quote a standard lead-time and therefore, a standard price. This is no good for you if you’ve budgeted for a standard price, but need them tomorrow because some suppliers will add a percentage or charge an ‘express delivery’ for rush jobs.

If your quote states ‘7-10 days’ turnaround, this will often mean 7-10 full working days from artwork approval. So ‘day one’ will start, the day after you confirmed approval of your proof. Proofs are usually sent via email and are PDF documents (Portable Document Format). Schedules can only be determined once artwork has been approved because suppliers don’t know how long it will take you to approve a proof. Work with your supplier to achieve any critical deadlines and make sure they acknowledge this in writing. We are all busy people and having something in writing will eliminate any room for error.

Like in all industries, the cost of paper, ink, labour are fluctuating all the time. If you obtain a quote for something today but don’t place an order until 2 months down the line, don’t feel disappointed to find out that your print quote has increased.

These price hikes aren’t necessarily because your supplier has woke up on the wrong side of the bed. Oh no! They are forced upon your supplier from the Paper Merchants, Ink Resellers and economic uncertainty.

Any good printer should be aware of pending paper increases and if they see you intend to order a few months down the line, then they should mention this to you on the quotation so you can budget for the right price.

So to avoid any nasty surprises:

+ If you don’t have a definitive deadline, include estimated timescales on all your enquiries.

+ ask your printer to make you aware of any likely price hikes in the next few months. They can be minimal but an increase all the same.

+ Be 100% clear how long the quote is valid for – at Essential Print Services, it is usually 30 days.

+ If it has been a while since your last order, it is always good practice to ask for a revised quotation for a reprint

+ Ask your printer for a fixed price list for the year ahead if you agree to order a certain amount – but both parties must keep their promises.

Just like the fluctuating material costs, print schedules fluctuate too. You could be saving money by asking your supplier, “if I order soon and the job is completed by the end of the month, can you offer me any discount?” Your supplier may be experiencing a quiet period, so the thought of filling their printing presses with an unexpected print project, could be music to their ears. If that doesn’t work, and you are lucky enough to have a credit account with your supplier, offer to pay them on completion or even in advance.

Flexibility works both ways. Whatever discounts, timescales or payment terms are confirmed, avoid grey areas by asking for the agreement in writing BEFORE an official order is place or any work has been carried out. If your printer is not proactive, then there is nothing stopping you writing an email confirmation to your supplier and asking them to reply to you to confirm that they are happy with the way forward.

So to recap:

1) What would you like?

2) What size?

3) What material?

4) How many?

5) Find a Print Buddy

6) When do you need your print?

 

 

At the end of the day, by working together with your supplier you will achieve better results, save you time and save you money.

If you have a print project that you would like to discuss with an expert, call me, Yvonne Gorman from Essential Print Services on 01332 418377 or email me at von@essentialprinting.co.uk. Whatever stage you are at with your projects, without obligation, I will provide free quotations and advice and soon enough you could be on your way to smarter, fresher, better print.

If you have any suggestions for future topics please let me know. Feel free to comment about any of the blogs in this series, your feedback is important to me.

Future blogs to look forward to:

Part 2: Become a Print Buyer : How to choose the best Printer for the job.

Part 3: The Print Ordering Process  : What to expect once you’ve placed your print order.

 



Your guide to smarter, better, fresher print – Part 1: Tip 5

Posted on: July 25th, 2011 by Yvonne Gorman No Comments

Part 1: What to consider BEFORE asking for a print quote

Day Five

TIP 5) Find a Print Buddy

When you’re ordering business cards, its always worth asking colleagues or friends in different companies, if they need any too.

To order business cards for just one person, only to place another order a few days later is not cost, or time effective for anyone. The only party that will benefit from this is your print supplier.

Finding a ‘Print Buddy’ to order the same as you, at the same time, could lead to huge savings for both parties.

Of course, this will only work when both parties’ print requirements are printed on the same material, using the same process, but by working with your print supplier, this is achievable.

This doesn’t have to be just business cards. This ‘Print Buddy’ system could be used for letterheads, some flyers, compliment slips, brochures etc.

This is a great scheme for smaller businesses or sole traders. Their marketing budgets are particularly tight, so to find someone to team up with can be very beneficial. And if you can’t find anyone, then why not use your social media networks? Or even contact your print supplier and ask them if anyone is going to be ordering soon?

But who pays? Well, if the quantity is 50/50, then the invoice is usually split in half, one invoice is sent to you and another to the other party. Simple, but very effective.

At Essential Print Services, we have helped people and their Print Buddies to save lots of money. So call us today on 01332 418377 and you could be on your way to smarter, better, fresher print.

Can’t wait for the next tip? Email me now at von@essentialprinting.co.uk, quote “Send me my Top 6 Print Tips” and I’ll send you the entire first part straight away.



Your guide to smarter, better, fresher print – Part 1: Tip 4

Posted on: July 24th, 2011 by Yvonne Gorman No Comments

Part 1: What to consider BEFORE asking for a print quote

Day Four

TIP 4) How many?

Quite often you will see print quotes that include the quantity you asked for, plus, a higher quantity or the next ‘price break’. And more often than not, it doesn’t cost that much more for double the quantity.

But don’t be fooled. You will only feel the advantage of this saving, if you actually use the extra quantity.

It’s a false economy to buy double and pay a bit more, only to find that something on the literature needs changing and you’re left with 2 boxes of folders or business cards that can never be used. (Remember to dispose of your unwanted print responsibly and recycled wherever possible.)

a) Calculate how many people you are most likely to send the literature to.
We all have good intentions of sending regular mailshots, but how many are you actually going to get round to sending. Set yourself a goal and stick to it. Its more cost and time effective to say, “I will send 30 personalised letters with a brochure every month to the right person” and actually do it, than it is to say “I will send 100 mailers every week” and not do it.

b) How many sales people do you have in your team? How many business cards, brochures or leaflets will each one need for the next 3-6 months? Purchasing smaller amounts of printed brochures more frequently will give you the chance to update information and products. With updated literature, you have another excuse to contact your client, “Hello Mr Super Client, can I send you an updated catalogue?”

c) If you’re buying letterheads or compliment slips, work out how many you used over the past 3 months, 6 months AND 1 year and ask your print supplier for those three quantities.

d) Whatever you are about to order, stop and check to see if there are any details likely to change within the next few months? Are you moving premises? Having a re-brand?

Whatever the quantity, whatever the product, having a good relationship with your print supplier will allow you to bounce ideas off them. If you’re not getting the response you want from your usual supplier or would like a more proactive printer, then call Essential Print Services on 01332 418377 and we will discuss your ‘print needs’ and ‘print wants’.

Can’t wait for the next tip? Email me now at von@essentialprinting.co.uk, quote “Send me my Top 6 Print Tips” and I’ll send you the entire first part straight away.

 




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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

OPENING TIMES:
Monday to Friday, 9am - 5.30pm
If you have an urgent enquiry out of office hours please, call 07809 361708.

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