Happy Birthday to Essential Print Services

Posted on: April 12th, 2012 by Yvonne Gorman No Comments

Essential Print Services of Derby celebrates its first anniversary this month and what a successful year it has been!

Owner and print expert Yvonne Gorman is the driving force behind the company, which has revitalised the printed material of many Derbyshire-based businesses over the past 12 months.

In her first 12 months of trading, Yvonne has outstripped all of her business targets, upgraded to bigger premises and acquired a catalogue of satisfied customers across the county. A smart business-woman, Miss Gorman combines years of experience and a thorough knowledge of printing, design and the commercial sphere with a feminine touch and exceptional customer service.

Essential Print Services, which supplies a wide range of products; provides intuitive advice and a flexible service: “Whether you need a reprint of brochures, a top-up of business cards, or perhaps you need to print something to promote your company, but don’t know where to start – I’m here to help.”

Miss Gorman, who is a key figure in the networking forum, Derby Hub, as well as the Women in Business Network and the Hallmark Group, is extremely supportive of local businesses. Networking with Derbyshire-based businesses has been a key element in the company’s growth.

Yvonne is enthusiastic about establishing links between local companies and charities: “I love meeting new people and networking. I love the buzz I get when I’ve introduced people who then go on to reciprocate lots of business with each other.”

Essential Print Services’ ethos is to supply ‘Smarter, better, fresher print’ and it provides practical advice and a professional service to businesses both great and small, from big well-established companies to small start-ups.
Yvonne is the friendly face of printing. She says it is her personal touch that makes her stand out from the crowd: “I can make a big difference to your material because I give advice and check that your artwork is the best it can be. I am the human intervention in the print process.”

‘Enthusiasm’ is Miss Gorman’s middle name. A self-proclaimed print evangelist; printing isn’t just her day job – it is a passion. Printing comes naturally to Yvonne, whose father was in the business for 37 years.

Miss Gorman and Essential Print Services are an admirable example of how to succeed during the financial crisis. Reliability and high standards will always be in demand, especially when it is paramount for companies to make the most of every piece of marketing material they produce.

Yvonne is an entrepreneur, launching Essential Print Services at the young age of 29. Her practical experience ensures she is working from a base of sound knowledge. Before setting up her own business, Miss Gorman built up 13 years of professional printing, design and commercial knowledge across the industry.

This includes positions such as the Director of a Loughborough Promotional Items company; the Business Development Manager at a Derby-based print manufacturing company; the Senior Designer at a Nottingham Design Agency and a PR Assistant & Graphic Designer at a PR Agency.

It is Yvonne’s wide variety of skills, which ensures that Essential Print Services provides top quality products at competitive prices: “As I have hands on experience, I have a vast amount of technical knowledge and a deep understanding of the product, which results in superior print,” says Yvonne.

“fantastic, committed, hardworking”

“What can I say about Essential Print Services? Just read all of their online testimonials – it’s all true! Fantastic, committed, hard working and they’ll never let you down! Until you have worked with Yvonne at EPS, you don’t know what superlative customer service looks like!.” Barry Ashmore, StreetwiseSubbie.com

If you need impartial print advice or a no-obligation quotation, call 01332 418377 or email info@essentialprinting.co.uk

Business Cards; the first impression is essential

Posted on: March 6th, 2012 by Yvonne Gorman No Comments

What you should put on your business card

Essential Print Services’ Yvonne Gorman, talks through how to make your business card a success;

The only information you actually need on a business card includes:

1. Your Name

2. Your Company logo.

I have one side of my card dedicated to my logo. Why? Because I think of it as the front door to my office. It’s the ‘welcome’ to my card. It helps with brand identity and instills confidence so give your logo the space it deserves. Make it as big as possible and ensure nothing interrupts it. By this I mean, avoid putting other information too close or putting pictures or watermarks behind it.

Why not download my FREE Business Card Info Sheet’ which accompanies this blog?

3. One form of contact (email, landline, mobile number)

Whatever you choose to include, ensure that your preferred method of contact is highlighted. So if you prefer to be contacted on your mobile, perhaps, make it bold and a little larger than the landline.

Only include the details you need, which will leave space for other things that will enhance your business card. You could also include:

4. Title – which is being left off more and more with the fear of appearing pretentious, personally, I like to know whom I’m dealing with.

5. Web address – to save space, omit the www. You don’t need to type this in anymore and if it has a .co.uk or .com after it, people will know it’s a web address.

6. Physical address

If you work from home you may want to leave this out and just put, “Pride Park, Derby”. I think it is important for people to know where you’re based or where you can operate.

7. What do you do?

Don’t assume that people can guess what you do from just reading your company name. Having a company name like, “Essential Print Services’ is probably an easy one but if your company name is abbreviated or not obvious, then spell it out for people. Perhaps include 2-3 short bullet points about your services or list your top three products.

8. Social Media

Social Media Icons for Essential Print Services versus Yvonne Gorman

With methods of communication like faxes becoming pretty much obsolete, including your social media icons will show your prospects that your company is keeping up with the times.

People can just do a search for you on their favourite social media network. However, if you want business people to link up with your business profile rather than your personal profile, then include the address you want them to see.

Don’t make the mistake I made. I used to include just the social media icons on my literature. So when people searched, they would search for me, Yvonne Gorman and not my company, Essential Print Services. On Twitter for example, people are following @yvonnegorman rather than @essentialprint, which is fine (sort of) because people buy from people, but I sometimes tweet and post things about my personal life, which is not always relevant to my business contacts. I may not want my biggest and best client to know what I got up to at the weekend!

If you do include social media icons, ensure the files you use are the most recent versions and are print-quality, otherwise, you may end up with a mix-match of blurry icons. If in doubt, just email me and I will check them for you.

9. Quick Response Codes (QR Codes)

QR Code examples for printing - how to set them up

For those of you who have smart phones, which are iPhones, Blackberry or Androids etc, you can use your ‘app stores’ and download a free piece of software. Search for ‘barcode scanner’ or ‘QR Reader’. I can recommend AT&T for an iPhone but other readers are available.

The possibilities are endless. If you’re using different images on your cards, you may want to include a QR code which will take someone straight to the relevant page on your website. Or you can direct people to a special offer or event.

To create the code itself, I often use qrstuff.com, but again, other QRC Generators are available. For more information on how QR Codes work or to use your QR Reader to scan the QR Codes above, download my FREE Business Card Info Sheet. Happy scanning!

10. Your picture

If you’re feeling really brave, then include your picture. I’m not talking about the ones with you in your swimming trunks or bikini! Something more professional. Why? Because people buy from people.

When I send information by post to people I haven’t met before, having my picture on my business card is a real ice breaker. The recipient is reminded that a human being has sent it to them and people will feel more familiar with you when you make that follow up call.

If you’ve met someone once at a networking event and they don’t look at your card again for a few weeks, if you have your picture on your card, they’re more likely to remember you.

11. Accreditations & Industry Bodies . If you are a member of a business group, like Derby Hub, or if you have industry accreditations, you may want to include these on your card. They will add gravitas to your business card but first ask yourself, “will they give your card a shelf life?” “Will your card have adequate space.” If you decide to leave one of the groups, or one of the organisations goes out of business, your business card is no longer valid.

Why not download my FREE Business Card Info Sheet which accompanies this blog?

Download our FREE Business Card Info Sheet

12. Other things to consider;

a) Presentation. I use mini envelopes to give out my business cards. I’ve not yet heard a bad word said about this method. I even print different messages onto the front like, “Hello”  “Howdy” and “Nice to meet you.”

It works well. It makes a great first impression. It is as though I’m presenting the card as a gift rather than just a throw away item, which adds value.

If you colour co-ordinate the envelope to your logo, it looks like a well thought through gesture and shows your contact you have attention to detail. Or what about colour co-ordinating the envelope to your client’s logo or favourite colour? Or to a piece of clothing they are wearing?

I always carry a stock of pre-printed multi-coloured envelopes. That way, when I meet someone, I ask, “what’s your favourite colour?” and hand them a card in an envelope of their choice.

If envelopes are not your thing, then think about how you are going to present your card? The Japanese present their cards with two hands and take time to look at cards they receive as a mark of respect. This may seem odd to us, but what a lovely gesture? After all, you’ve spent the time and money putting it together, why not give it the recognition it deserves?

Why not invest in a nice business card holder? Again, choosing one that is a little different or co-ordinates with your logo and brand will make your cards memorable.

You could buy a silver business card holder and ask a local trophy company to engrave your logo on it.

But after all this…you must stick to what you feel comfortable with. You have to feel confident giving out your cards. If you don’t feel proud to hand out your card, then talk to someone like me. I can provide you with some Business Card Coaching.

b) Use the card, the whole card and nothing but the card

Use both sides of the card; this valuable space is often neglected. Some would argue that this area can be used to make notes on but with iPhones and Blackberries, few people bother scribbling down notes.

c) Shape & Size & Weight

Standard size: 85mm x 55mm. Sticking to this size will ensure your business cards will fit in most business card wallets and holders.

The standard weight of board used for business cards is between 350gsm-400gsm (gsm = grams per square metre). Just because a board is 400gsm, doesn’t mean it is going to be thicker than 350gsm. Some 400gsm boards can be thinner than 350gsm and every type of board is different so ensure you obtain a sample before purchasing.

If you wanted to stand out from the crowd think about:

i) different size
ii) different shape
iii) really thick card, or ‘Duplexing’
iv) cutting out a shape in the card (i.e. die-cutting)
v) applying a shiny surface (i.e. Spot UV or Foil Blocking)
vi) Rounded Corners – see our previous blog to find out how rounded corners can give your business cards the ‘edge’

d) Make your card useful.

I’ve seen a photographer’s business card double up as a free standing mini calendar and each month they would send people their new card, with new pictures and message. It is a great way to stay in touch with your clients and to have your company’s brand on your clients’ desks…and the best bit; cost effective advertising all year round.

e) Choose Quality

As the old saying goes, ‘you’ll never get a second chance to make a first impression’ so good quality business cards are essential for anyone in business, that means business. Business Cards are one of our best sellers and so we know what works well.

To help you make the right impression; every card that is printed by Essential Print Services is printed onto quality, heavyweight board. Matt lamination, which we highly recommend, will make them even more durable. But there are a whole range of boards and finishes that you can choose from and using my years of experience I will help you decide on the most efficient and cost effective choices, which will help your company to really stand out from the crowd.

I can provide printed business cards to fit any budget; from our standard range right through to our brand new range of ‘VIP’ cards (Very Important Print), which uses specialist finishes such as, Spot UV, Foil Blocking, Embossing and Duplexing

f) The Scouts are right; be prepared.

Always carry business cards with you. To the pub, on holiday, everywhere. You just never know where that next opportunity will spring up. If you can help someone and you need to give them your details, what better way than to give them your business card. No doubt, in time, the favour will be returned.

So make a fabulous first impression. Business cards are quite often the first piece of literature a new person will receive from your business. What would it say about your business if you handed over a sub-standard business card, dog-earred, marked and crinkled?

If you can give your business cards due care and attention, a potential customer will have more confidence in you.

Remember; when your card is amongst all those other cards, a business card that carries a little more information and innovation has more of a chance of being noticed. And whose card would you like to get noticed? Your business card, or your competitors’?

When someone chooses Essential Print Services to print their business cards, I talk them through all the best options and ensure they’re happy and clear about what we will be doing for them. I have no choice but to do it this way – it is my reputation on the line. I want to provide the best service, the best prices and to ensure the business cards I print for my clients will work hard for their company.

For impartial advice about business cards or any other form of printing, call me, Yvonne, owner of Essential Print Services on 01332 418377. I look forward to hearing from you soon.

Give your printing the ‘edge’ – print, with round corners

Posted on: March 6th, 2012 by Yvonne Gorman 1 Comment

The only time we’ll cut corners is with our Round Cornering machine.

Make your printing stand out from the crowd. One way to do this is to have rounded corners on your literature.

You can have rounded corners on your business cards, letterheads, compliment slips, whatever you like – all at a very affordable cost.

Variety is the spice of life, so depending on the design, it may be better to round off just one corner, or two corners, or go the whole hog and round corner all four? The choice is yours.

See how different cornering options can liven up your business cards. Take the Essential Print Services’ Business Cards for example;

If you’re unsure what your printed literature will look like with rounded corners, why not round corner a small batch of your order? This way, you can gauge the reaction from your contacts and clients before having the whole job done. And if you decide that round cornering does give your printing ‘the edge’, then you can have the rest of the job ‘cornered’ at a later date to suit you.

Our new service gives you the flexibility to have a small batch of your order with rounded corners, even with a variety of corner options.

Try before you buy. If you are still unsure, then why not pop by and try out the machine for yourself? Bring along a small batch of business cards or letterheads and let us show you how a small change can make all the difference.

Arrange your visit now by calling 01332 418377 or email info@essentialprintservices.co.uk

Brochures are like chocolates…

Posted on: February 10th, 2012 by Yvonne Gorman No Comments

What better way to showcase your products and services than with a brochure?

If done well, this piece of literature could be something your clients will use time and time again, ensuring you remain in the forefront of their mind.

You know a brochure has been a success when your prospect has contacted you because of it.

But what size should it be? Materials, colours, how many you need, what it should look like, postal charges – all this could be quite challenging.

Quite often, you will ask a printer for a specification, and they’ll just give you a quote. That’s fine if you’re in the industry and you know what you want and you have experience of what’s worked and what hasn’t worked.

But for an end-user you may need a helping hand.

That’s when someone like me will really help. Hi, I’m Yvonne, owner of Essential Print Services, based on Pride Park in Derby and I’m going to cover just 5 of many things to consider when thinking about a brochure.

Yes, people quite often email quote requests and I will quote on what they’ve asked for, but if there’s a more cost effective way to achieve the same result, then I’ll offer it as an alternative price or I would make a note on the quote offering my advice.

I’ll help you get the results and get the most for your budget. I can talk you through your options, show you samples, and even have a brainstorming session and of course, present you with the most competitive prices.

Someone like me will talk you through the print process step-by-step and let you know what stage the order is at. A human you can contact with queries at any time and who will be flexible and work with you and for you.

Let’s begin…

1) Brochures are like chocolates – make them last as long as possible

If you’re going to invest time and money in producing a brochure, don’t include information that may give it a short shelf life. The last thing people want is to have to regularly change and update their literature. Include details that are less likely to change like website address, telephone number etc.

Brochures are like chocolates, make them last as long as possible.

2) Design & text – Less is more

Let imagery and graphics do all the talking and keep text to a minimum. I find that customers like to browse and look at pretty pictures than read endless amounts of text.

If you are showcasing products, you may need to include specifications but keep this to a minimum. You will extend the brochures shelf like. And with a good call to action; “email us for a full spec sheet,” you will then have an excuse to call your prospect and find out exactly what they need. Thus the brochure’s job is complete – encouraging the client to get in touch.

Include short testimonials – this will instil confidence. By including a picture of the person, this will prove that you haven’t simply made it up. But always obtain their approval before going to print.

When it comes to the design of the brochure, you may want to have a go at doing it yourself but why spend hours on trying to do something you don’t have experience at? You would never attempt to fix your car if you’ve never lifted the bonnet. Your time would be best spent doing what you do best…running our own business.

Finding a good graphic designer is crucial. Someone who knows what will work well design-wise, as well as what will reproduce well in print. That’s when designers and I work well together. We exchange ideas and ensure that the end result will achieve results for the client. They create artwork that is conceptually stunning and I ensure that the print will be just that, stunning.

When using text, use typography. Typography is the arrangement of text in interesting ways, sizes and fonts. Any designer worth their weight in onions will know this already.

My printing will only look it’s best when the artwork is good. Supplying low quality pictures and artwork will result in an inferior product.

That’s the benefit of working with a print provider like me. At Essential Print Services, I personally carry out a 12-point artwork check and if I’m unsure, I always let the client know and give them the opportunity to change it, regardless of deadlines or cost.

For those you who do not have any design contacts, I’d be more than happy to supply you with details of some of Derby’s finest creative people.

3) Pictures paint a thousand words…
…but just because you have a camera, doesn’t make you David Bailey

You may enjoy taking pictures of family at the weekends but are your own photography skills good enough for your company brochure?

If you think they may be good enough, then email a couple of example files to your designer or print supplier. There is a lot we can do to improve lighting and focus.

Ask a professional.

If your images are not good for the job, then it may be time to hire a professional. Choose the right professional for the job. This will save you time and money and get the best results. If you don’t know any good photographers, I know plenty. Some are better at product shots, and others may specialise at photographing people or buildings etc.

If you don’t have the budget for hiring a photographer, then look at an image site called iStock.com. This site has very affordable images to purchase and download. If you’re unsure what size image you need to download, then just give me a call.

If it’s your own product images you need, then of course, you won’t find them on istock.com. Perhaps you buy your products from a manufacturer who will let you use their images?

If you don’t have the budget to hire a pro or simply don’t want to pay for them, why not approach them with a contra-deal – a swop of services perhaps?

Avoid using images of employees. A client of mine included a picture of an old employee in their brochure without their permission and the ex-employee didn’t like it one bit. So my client reprinted them with a new photograph. If you use any images, always get permission.

Whatever images you use or download – remember to back them up.

4) Show me the paper! Request samples.

Brochures represent and sell your business so they have to look and feel great. They need to make a good first impression.

Any decent printer will be happy to provide anyone with a plain mockup of a brochure free of charge. If the brochure is being digitally printed, then you can request a printed mockup on the actual stock before you go to print. This way, there are no nasty surprises.

Request paper and printed samples.

If you have had brochures printed before and you change suppliers, be sure to request plain and printed samples of the material from your new supplier. One printer’s 400g board will be different to another. It may feel different, may be thicker, maybe whiter. There are hundreds of thousands of different brands of paper and board out there, so be sure you know what you’re going to order.

5) Order the essentials

I’m a firm believer of only using and ordering what you need. OK, it doesn’t cost that much more to get double the quantity. But if you don’t get chance to send out the extras, then they are a false economy. I’ve lost count the amount of times I’ve heard, “the last printer sold me too many brochures and now we’re moving offices so they’re just going to gather dust – can you print me some stickers to put over the address”. Just buy what you need.

Don’t buy an A5 20-paged brochure if you can condense the information a little and take advantage of the cost savings that a 16-paged can provide. Simply because 16 pages at A5, is a lot more economical – you don’t use as many printing plates and you can fit more on a sheet. It’s all about saving the client money. But as an end-user you shouldn’t be expected to know that. This is the print supplier’s job – to suggest smarter ways of printing.

Don’t be afraid to let your print supplier know that you’re after a really good-looking brochure, that feels like quality but doesn’t cost the earth. It is possible. They’ve just got to use their initiative and think outside the box.

This is the disadvantage of using an internet based printer. There’s no one to call upon for advice. By typing in the spec you think you want, it won’t suggest a better way of doing things. Your artwork may go through an automated system and it quite often gets printed regardless of the quality or any errors.

If anyone here needs advice or ideas, now or in the future, please don’t hesitate to contact me. I’d be delighted to talk to you or your contacts. What may be daunting or boring for you, is really fun and exciting for me. So make my day – and give me a call on 01332 418377.

If you have any questions; for those on twitter please tweet your questions anytime using #prideparkprinter or @essentialprint


Derby Hub – why local businesses need to get involved.

Posted on: February 4th, 2012 by Yvonne Gorman No Comments

Yvonne Gorman, Owner of Essential Print Services explains why her business is involved in local Business Networking, in particularly, Derby Hub;

“Networking has always been essential for my company’s growth and support. It continues to be an integral part of my marketing mix. The majority of my new clients originate from networking groups that I have attended. It is clear, that the more involved I become, the more my business gets out of it, not just in sales but in support too. You have to be genuinely enthusiastic for the group and want to help others. People can soon spot a ‘phoney’ or a ‘hunter’- someone who is all too keen to slap their business card in your face and want to sell to the room.

For me, networking is all about creating relationships and bona-fide business partners. A place I can find business owners who I can help and collaborate with. Networking is a great forum for finding credible suppliers – let’s face it, someone is less likely to be underhand, if they have to face you on a regular basis. A bad word will spread like wild fire amongst a networking group.

Derby Hub

When I was asked to be on the Committee for Derby Hub in October last year, I was delighted to accept. Derby Hub offers an informal meeting place for business owners and established companies to meet on a regular basis, share contacts, referrals and generally help each other out.

Their ethos is ‘sharing business excellence’ and the members do just that. Whenever I’ve asked, ‘can you help with….?’ or ‘do you know someone who…?’ I can guarantee that I’ll walk away from the meeting with a handful of contacts and free advice. During their weekly meetings, members give a short commercial about their business – just a minute or two. At the end, that member or visitor is encouraged to give the group one business tip or piece of professional advice. This is the part of the meeting I enjoy the most, because you often get to see a different side of people and get a good idea about their personal beliefs and views.

Derby Hub’s monthly events are fantastic. The next one, which is later this month on 23rd February at Breadsall Priory, is set to smash all previous attendance records. That’s not just because of Derby Hub’s increasing popularity, but because they have a high calibre keynote speaker; Ex-Dragon Den Star, Rachel Elnaugh, who set up ‘Red Letter Days’ on a shoestring budget. Rachel will be sharing her highs and her lows with everyone who attends.

I’d recommend any business owner or anyone hoping to start a company, should book their ticket quickly. It will be a truly inspiring event.

To see what their event was like in January, take a look at this video: Derby Hub Video

If you would like to discuss Derby Hub, or business networking in general, I’d welcome a conversation with anyone.”

For more information about Yvonne’s business networking experiences or about Derby Hub, email von@essentialprintservices.co.uk.


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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

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If you have an urgent enquiry out of office hours please, call 07809 361708.