Second Successful Year for Essential Print Services

Posted on: June 21st, 2013 by Yvonne Gorman No Comments

The Essential Print team move offices

Essential Print Services is celebrating two years of hard work and helping clients get their message across in print – whether that’s brochures, banners, posters, flyers, postcards, calendars, business cards or a host of other high quality products.

To mark this milestone – and pave the way to helping even more clients in the future – Essential Print Services is moving to new premises AND signing-up a new team member.

The company is staying on Pride Park, in Derby, but transferring from Unit 1 to Unit 11, Melbourne Court. It’ll now be just across the road from Derby County’s football stadium.

Owner, and print evangelist, Yvonne Gorman said: “Our team is growing because even in challenging economic times, reliability and high standards of service are still in big demand. Today it’s vital that businesses make the most out of every piece of marketing material they produce, so that they can stand out from the crowd. That’s where we come in.

“Printing has always been my passion – my dad was in the print business for 37 years. After launching Essential Print Services in 2011, I quickly proved that there was a need for expert advice, great customer service and quality printing at a competitive price. I made my first signing in July 2012 when I took on ‘Print Angel’ Laura Etheridge to keep pace with the demand for enquiries and quotes and to manage projects on behalf of our growing client base.”

Yvonne added: “I believe we have succeeded because we go the extra mile to supply smarter, better, fresher print. I get a real kick out of helping business start-ups spend their budget wisely and market themselves effectively.

“It’s also been great to win the chance to help well-established local businesses revitalise their printed materials and reach their goals.”

Yvonne has shown over the last 24 months that there really is no substitute for passion, hard work, great products and a will to succeed.

Yvonne adds “Why stay on Pride Park? I’m really excited about Derby’s future. Pride Park especially is acquiring new companies all the time, which in turn is creating more employment within the city. With the news of the ‘Plaza at Pride Park’ and the Velodrome development, my employees and I wanted to be where it’s ‘all happening’ and be able to utilise these facilities that will be right on our doorstep”.

Why not get in touch with Essential Print Services for some ideas on how you could give your printed materials a fresh, new look? Simply call 01332 418377 or email info@essentialprinting.co.uk



Why it is worth working with your local suppliers

Posted on: April 13th, 2013 by Yvonne Gorman No Comments

We are pleased to present a guest blog from Castle Donington-based, DBS Managed Offices. Here, they explain, “Why it is worth taking that little extra time to find your local suppliers”

“We firmly believe local SME’s should work together. When we needed some printing doing, several well known companies came to mind, but we decided to practice what we preach – and we enlisted the help of a local SME – Essential Print.

There are several key things to note about this experience. The staff were friendly, supportive and helpful. As the ‘client’ in the situation, it was nice to talk to someone who actually knew how my printing would be done – not some person in a call centre who knew nothing more than a price to quote. This is one of my favourite things about working with local SME’s – the personal relationships you build.  We were in contact throughout the entire process, and even though my order was relatively small, they made me feel that our business was important. This gave us a sense of relief that our printing was being given the care, and attention to detail it needed.

Then there was the price. Before working for DBS, I laboured in the misconception that SME’s were more expensive than their larger, better known counterparts. This is occasionally true (though when you compare the quality, I’ve never known an SME to come second), however, with the majority of companies I’ve had the pleasure of doing business with, this has not been true. This was certainly the case with Essential print – their price beat the larger organisations by a substantial amount.

Next, the quality! We are very much impressed with the quality essential print provided! Despite the fact our order was last minute (leaving essential print a little over a week to complete), the quality was fantastic. My art work was measured up correctly and the printing itself was sharp, clear and bold. When I’ve distributed the printing at networking events, I’ve received nothing but compliments. Thanks Essential Print – you guys are great!”

Many thanks to DBS Managed Offices for taking the time to write this article for us.



Top 10 Printing Tips from The Essential Team

Posted on: March 14th, 2013 by Yvonne Gorman No Comments

At Essential Print Services we work hard to make sure every customer is delighted with our service and quality. But that is just part of our job. Here are some of our top tips to help you make the most of your investment. Think of these as your first steps towards…

Smarter, Better, Fresher Print

Have you ever had leaflets, flyers or brochures printed and months later copies are still gathering dust in your office?

Maybe that was because however lovely they looked you didn’t really have a distribution plan – or the work involved in getting them out was just too time consuming or costly. Even mail shots of just 100 flyers can seem daunting to the busy small business owner. It can often be more cost-effective to outsource a mail shot to a virtual admin assistant. For larger mail shots there are machines that can automate the hard work – talk to us about the best ways to send your print. But don’t spend money on a beautiful brochure and then ruin the impact with an amateurish covering letter.

Have a distribution plan

Have a distribution plan:

Think about different ways of getting promotional material out there. Perhaps you know people who could display items in their work reception areas? Do you have a contact who sends out regular correspondence and might include one of your flyers? Mail drop the shops and offices around where you work.

Set Targets

Set targets.

It’s important to know what you want from any marketing exercise – whether that’s enquiries generated, volume and value of sales, visits to a website. If you don’t have clear targets, how will you measure your success? Don’t blame the printing when you don’t know what success looks like.

Everybody needs good neighbours.

When sending out literature, remember to include businesses nearby or on the same business park than you. Never assume they already know all about you – because they won’t.

Don’t forget your existing client base.

You may be publicising a service or product they don’t know you provide – so it’s a great chance to keep in touch with your customers who already like you.

Always be ready to market.

If you meet clients and contacts in coffee bars, why not pop a baby banner by your table to promote yourself – or have a personalised laptop skin or sticker created to advertise your presence? Do the cafes you visit regularly have a notice board? Ask the manager if you can display one of your leaflets or business cards. Also, leave a business card on the table when you leave, because you never know who will be sat there next.

How will you follow up?

How are you going to follow up? Once your items are safely in front of your prospects – then what? You need to follow-up. A lot of people find this process scary. Options include; telephone calls, personalised postcards set to go out a week later, an email campaign and if you don’t have the time to do any of these, then outsource it. If you don’t know anyone who can provide these services, we will gladly recommend a trusted associate.

BeDifferent

Don’t be afraid to be different.

You can create a lasting impression by using unusual shapes and designs for leaflets and cards. I’m happy to look at any wild and wonderful ideas and let you know if they will work and what will be most cost effective.

Make it useful.

If you print something that’s USEFUL it’s more likely to keep you in the public eye for longer. Calendars and wall planners are great examples. How much would you pay to be promoted on your clients’ walls all year round? Do you deliver training or business services? Maybe you could create a notepad with hints and tips on it? As your client uses it they are reminded of you and are more likely to contact your company for help and advice.

Be proud of your print.

Don’t let your printing be the best-kept secret. Don’t hide it away. Give it to the right people at any opportunity. Make sure that you’re more than happy to hand over a leaflet. I’ve seen instances where someone has given me some literature, than apologised for the state of it. Perhaps its because of the trade I’m in, but if you’re not proud of it, don’t give it out. You’ll be doing yourself a disservice.

Print is not expensive.

The next time you feel begrudged spending £50 on a few hundred business cards, ask yourself, “what’s my average order value?” How many business cards are needed to convert into business?  If it’s just one or a few, then you have rather a lot of chances to get that return.

With advertising you have no way of tracking who sees it. Therefore you can’t follow it up. With print, when its done right, it can be extremely successful.

Top Tips Summary

1. Have a distribution plan
2. Set targets, monitor success
3. Keep in touch with neighbours
4. Remember your clients
5. Always be ready to market
6. Have a follow up strategy
7. Be different
8. Make it useful
9. Be proud of your print
10. Print is not expensive

Print Evangelist

What I love MOST is knowing that the items I have printed are working REALLY HARD for my customers. To achieve this I discuss my clients’ requirements and help them plan what they really need.

I find out who their print is aimed at and how to get it to the right people. I can help work out postage costs and the all-important follow-up to any mail shots.

After years of working in print I KNOW what works and because I work with print all day everyday, I can suggest some ideas you might never have considered.

If you, or a contact of yours, wants to check that they’re getting the best value for your printing, give me samples of all your existing literature and I’ll give you a comparative quote with ideas of how to reduce costs AND improve the effectiveness of the products.

There’s nothing I love more than a print challenge so call the Essential Team today on 01332 418377 or email hello@essentialprintservices.co.uk!



Business Predictions for 2013

Posted on: January 3rd, 2013 by admin No Comments

So here we are in January 2013 and what a fantastic year 2012 was for Essential Print Services and local businesses, alike!

At the end of 2012 we were pleased to be approached by the Business Correspondent at the Derby Telegraph, Oliver Astley, to contribute a business prediction for 2013 for the newspaper’s annual review in the Business Weekly section and even more pleased that it was published.

Our business prediction was in good company – we were proud to see a lot of large companies in Derby had contributed, including some of our clients, colleagues and friends.

Here’s what we wrote:

“Following continued growth in 2012 with a larger office and more staff, the year ahead sees more exciting expansion plans for Essential Print Services. Despite the digital revolution, paper as a medium is continuing to be an effective and sought after call to action. Royal Mail and PPA ,respectively, state that 48% of UK adults have done something in the last 12 months as a result of a printed piece of direct mail, with 23% consumers purchasing a product after being exposed to magazine print advertising. We are pleased and encouraged by these figures and look forward to a fantastic 2013.”

What would your business prediction be for 2013?

We hope you are excited as we are about what this year has in store.



The tenth day of Print-mas

Posted on: December 21st, 2012 by Yvonne Gorman No Comments

For the final day of the 10 days of Print-mas, our Print Pooch, Luna, would like to share something with you.

 




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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

OPENING TIMES:
Monday to Friday, 9am - 5.30pm
If you have an urgent enquiry out of office hours please, call 07809 361708.

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