A Beginners Guide to the Best Business Signage

Posted on: July 6th, 2015 by Yvonne Gorman No Comments

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Someone once said, “a business with no sign, is a sign of no business”.

Having no printed company signs, or lack of visual branding will affect your bottom line.

First impressions count, so what does your signage say about your business?

If you’re a business owner, you probably love your company and hopefully your workforce loves it too. But unless you’re representing it in the best way possible, others may see it a bad light.

If you’re reading this in your place of work, let’s take this opportunity to take a fresh look at your company’s signage. Take a note of these questions and go outside and see what it looks like.

1) AGE:
How old are the signs? Do they look weathered or brand new? Could they do with a bit of a clean & tidy up?

2) SUBSTRATE:
What material are they? A flexible PVC banner or a rigid board? If its made out of something else, what is it?

3) INSTALLATION:
How is the printed sign attached to your building? Drilled in permanently or tied on in some way?

4) OPPORTUNITY:
What other areas of your building or your grounds could be utilised for advertising? Are the existing signs in the right place – can people easily see them from the roadside? Are there any obstructions?

5) Looking at the existing signage, IS IT CRYSTAL CLEAR WHAT YOU DO?

There’s no time like the present so go now!

OK, now you’re back – good. How did you get on?

If your answer is, “we don’t have any printed signage at all” – then stop reading! Instead, pick up the phone and dial 01332 418377. If you’re based in shared offices or sub-letting, you may not be able to install external printed signs – even so, we can work together to form a clever way to get your company noticed.

If you already have some sort of signage outside, let’s go through your possible options and what you may like to consider doing next.

1) AGE:
If your existing signage looks old and worn out, its not going to portray a professional image so make it your task to get a new one. Could you re-use any of the materials or fixings to keep costs down?

If your signage simply needs a good clean, then make arrangements to give it a good wipe the next time the weather is fine.

2) SUBSTRATE:
If you have a rigid sign installed and it still looks clean, relevant and fresh – great! You’re on the right track.

If you have a flexible PVC banner, your sign could look like a temporary measure. Potential clients may think you won’t be around for very long and may not have the confidence to buy from you. So if you’re planning to stay in the same office for the foreseeable future, then its time for an upgrade. Your company deserves to look it’s best. Printed PVC banners are great for fairs and events – not great for permanent signage. (Unless you go to the expense of having a frame installed and the banner stretched).

Show your clients that you’re the real deal by investing in properly printed and installed display boards.

3) INSTALLATION:
Is the sign safe? Will it withstand strong winds and other adverse weather conditions?
Perhaps one of the cable ties has broken and your printed PVC banner has started to move about – take this opportunity to tie it up….now.

4) OPPORTUNITY:
Don’t hide away or become the best kept secret! You want to become more noticeable – you could complement existing signage with printed swing signs or branded car park signs. An A-Board on the pavement or roadside could help with directing people to your reception area, but ensure you do not obstruct pedestrian access. A simple ‘Goods Inwards’ sign could help delivery drivers find their way to the correct area.

5) MESSAGE:
Does your sign say exactly what your company does? Are the graphics bright, bold and easy to read? How far away do you need to read the sign?

Information you may include on your sign;

a) Your company logo

b) Telephone number – because if no one answers the door, the visitor can call to gain your attention.

c) Website address – if people are just driving by and notice your company, they may not have time to visit you straight away and wish to check you out online at a later date. They may think your signs are interesting and want to learn more about your company.

d) What do you do? If this isn’t clear from your logo and website address, and if there is space to do so, it is worthwhile including 2-3 bullet points about your services or products. You never know who could be walking by that needs your help. Your next client could be right on your doorstep so make it obvious what you do to your neighbours.

In some instances ‘its easier to seek forgiveness than it is to ask for permission’ – installing signage isn’t one of those instances. Just because the tenant before you had a sign installed doesn’t automatically give you authority to replace it. Always seek permission to install new signage. Check your lease or ask your landlord before you go ahead with the production process and always obtain permission in writing.

There are lots to think about when it comes to signage so be sure to talk to us about all the available options. We can create visuals and advise you on what substrates will fit in your budget and make your business, look the business!

Cleverly produced signage doesn’t have to cost the earth, but you must be willing to invest in making your company look great.

If  you would like advice or ideas about your Business Signage, please don’t hesitate to contact The Print Angels on 01332 418377, or chat to us online at www.essentialprintservices.co.uk.



Reasons why you should support Small Business Saturday UK

Posted on: June 26th, 2015 by Yvonne Gorman No Comments

Featuring our very own Print Evangelist, Yvonne Gorman – here is a short video from Small Business Saturday UK headquarters on why you should get involved with this year’s initiative.

It’s going to be bigger and better than ever before.

Yvonne is also one of ten, Small Business Saturday UK Champions so, if you’d like to know how you can get involved on a local level, particularly in the Derbyshire area, simply get in touch with us.



What’s harder? Running a business or running the Ramathon?

Posted on: May 12th, 2015 by Yvonne Gorman 1 Comment

Ramathon

That’s really a question for Derby print firm Essential Print Services, which has once again thrown its support behind this year’s iconic Derby Ramathon.

The Pride Park-based company is sponsoring the half marathon on June 7, which returned to the city last year after an 18-year-gap.

This year’s circular route will start at the city’s iPro Stadium and take in the beautiful grounds of Elvaston Castle before finishing up back at the stadium’s Toyota stand.

As to which is the trickier “running” job out of running a business or a race, that’s a question for Essential Print Service boss Yvonne Gorman, who as well as sponsoring this year’s race will be getting her trainers on and joining in.

“I love running and have completed several races over the past few years so I have jumped at the chance to sponsor the Ramathon both this year and last year, when it came back to the city for the first time in 18 years,” says Yvonne.

“As to which is harder out of running my own business or running a race … that’s easy. It’s far easier to run a race because there is an definite end! Running my own business is a wonderful privilege, but I never stop! As I’m sure we all know, with running, your rest and recovery time is as important as your training time. Rest and recovery is something that is even more important when you have your own business, but its something you don’t often get. But, of course, that doesn’t really matter if it’s something you’re very passionate about.”

So that’s that question sorted. Next time you’re thinking about running your own business, just get your trainers on – it’ll help clear your head before you take the next big step!



The Fab Four print their way to another anniversary

Posted on: May 7th, 2015 by Yvonne Gorman No Comments

Four fab years for Essential Print Services’ Print Angels, Derby.

PrintAngels_FabFour

Left to Right; Print Angel – Laura Etheridge, Artwork Angel – Kat Towler, Print Evangelist & Owner – Yvonne Gorman, The Printcess – Rebekah Lord.

Pride Park-based business Essential Print Services is celebrating its fourth birthday this month – by continuing to grow from strength to strength.

The brainchild of “print evangelist” Yvonne Gorman, Essential Print Services already boasts an impressive business record for so young a company, with a staff of four plus 25% client growth and 33% sales growth in its short life.

Not only that, but Yvonne herself is already a renowned business figurehead with an appearance on ITV Central News, a visit to Downing Street and a recent national appointment as Small Business Saturday Champion to her name.

It’s been a roller-coaster ride for the past four years, but, according to Yvonne, she wouldn’t have it any other way.

Yvonne says: “I can’t believe the business is four years old already, although I do feel we’ve achieved a lot in a relatively short amount of time.

“I have represented Derby’s SME (Small to Medium Enterprise) business community at No 10, my business has grown by more than a third, we’ve moved into larger offices and I’ve been honoured to be invited to participate in prestigious events, such as being a part of a panel for Marketing Derby.

“I was recently chosen as one of only four local business experts to talk about the current pre-election economy on ITV Central News, which was a great honour.

“The Essential Team’s hard work is really paying off. People keep telling me that print is dead, but I’ve seen no evidence of this – we just keep continuing to grow and I can’t see it stopping anytime soon.”

Yvonne counts one of her biggest successes in the past year of trading as the appointment of her fourth “print angel”: Kat Towler. Since the beginning of this year Kat has been part of Essential Print’s Studio Team, responsible for checking the hundreds of client files a month to ensure the best possible end, for which the company is becoming renowned.

Yvonne also continues to work hard in her role as part of the Small Business Saturday campaign, for which she was recently appointed one of only 20 “champions” in the country.

The campaign aims to put the spotlight on the UK’s 5.2 million small businesses by getting consumers to “think small”, and part of Yvonne’s remit is to promote this year’s campaign event on December 5. Yvonne was a member of the first Small Business Saturday 100 in 2013.

Her business ethos isn’t just about financial growth: she is also a driving force behind several not-for-profit business groups in Derbyshire, including Derby Hub and the Hallmark Group, as well as being a trustee of the Maria Hanson Foundation (formerly Me & Dee), which supports children and adults with life-limiting illnesses.

She says: “I feel both privileged and proud to have created a sustainable business that not only employs local people but that supports many other East Midlands firms, as well as my local community.

“I’m also thrilled to be able to prove that, despite setting up in the middle of a recession and with the strong digital competition that the print industry now faces, printers can thrive and that Essential Print Services is one of them.”

 



Yvonne Gorman, Print Evangelist featured on ITV Central News

Posted on: March 31st, 2015 by Yvonne Gorman 1 Comment

For those who tuned in to ITV Central to see our very own Yvonne Gorman taking part in a pre-election debate with Bob Warman – what did you think?

“May I thank you so much for taking time out of your busy days to come in and take part in today’s debate. It achieved exactly what we were hoping for, you were all great stars, and we agreed here that we could have listened to much much more,” commented Mark Gough, ITV Business Correspondent.

Yvonne Gorman on ITV Central News

From Left to Right:
Adrian Maxwell, MD of Fracino and espresso machine manufacturer
Yvonne Gorman, founder of Essential Print Services in Derby
Legendary News Presenter; Bob Warman
Anne Danks, Foodbank Network Manager for the Trussell Trust
Abhinay Muthoo, Professor of Economics at Warwick University.

 

Missed it? You can watch the full report here, just press the play button.




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If you need PRINT, you've come to the right place.

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We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

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