Olympic Liftoff – Bronze, Silver and Gold!

Posted on: August 2nd, 2016 by Katie Fitzpatrick No Comments

It’s time for the Olympic liftoff!

This week marks the start of the 2016 Olympic Games! From now until the 21st August we assume most of you will be fully immersed in the sporting events. We will be supporting team GB this Summer, will you?

To celebrate a summer of sport, we’ve designed three winning print deals, which you can claim right up until the closing ceremony. But first, our Print Angels would like to reveal their favourite events:

Yvonne: ‘I used to take part in the 200m races at school, and it was then, that my passion for running began. I now take part in the annual 13.1m Ramathon and also later this year, I’ll be running in the very first Derby 10m race.’

Lindsey: ‘My favourite Olympic event is by far the Eventing! The cross country is the best as it’s just so unpredictable – the thrills and spills of the horse riders never fail to entertain. A great sport!’

Lee: ‘Triathlon – it is a good mix of disciplines which shows the ultimate athlete over an exciting and enduring race. Awesome!’

Katie: ‘For me, it has to be the 100m finals! It’s amazing to see the Athletes in their top form.’

So, will you be going to gold this summer? Here are our three Olympic Offers for you to take advantage of:

Bronze

Silver

Gold

For more information and for full terms & conditions, give Katie a call on 01332 418377 or drop her an email at katie@essentialprintsevices.co.uk for more info.



How to stop your marketing, meeting a sticky end

Posted on: July 19th, 2016 by Katie Fitzpatrick No Comments

Over the past few years, we have been lucky enough to work alongside Amanda from Sweet Memory Lane in Ashby de la Zouch, transforming her vision into fabulous branding for their delicious sweets.

Amanda certainly knows how to make her marketing message stick with a number of our printed labels, which she uses to secure her goodie bags.

AshbyTreats

“Thank you so much to the Print Angels for a quick turnaround on the labels – it made such a difference to a very large order I had to fulfil. I return to Essential Print Services time and time again for their professionalism and reliability,” said Amanda Gates, who set up Sweet Memory Lane in December 2011.

Stickers and labels don’t just have to be used in a conventional way, there are so many other ways they can be used as finishing touches within your business or shop.

Stickers can be used to seal envelopes, decorate packages to heighten your brand, attach documents together, to cover up something that’s unsightly or simply to give to customers when running a competition or promotion.

So when it comes to labels and stickers, don’t get stuck, call the Print Angels on 01332 418377 or email printangels@essentialprintservices.co.uk

For more information about Amanda and her Sweetie Team, visit www.ashbytreats.com

AshbyTreats2



You’re invited to Small Business Saturday on 3rd December – Save the Date!

Posted on: July 19th, 2016 by Katie Fitzpatrick No Comments

What is Small Business Saturday?

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.

The day itself takes place on the first Saturday in December each year throughout the UK, but the campaign aims to have a lasting impact on small businesses. In 2016 Small Business Saturday will take place on Saturday 3rd December.  We want all kinds of small businesses to get involved, so know that whether you are a family business, local shop, online business, wholesaler, business service or small manufacturer, Small Business Saturday is supporting you!

I Am Yvonne Gorman from Derby

“Hello! I’m Yvonne Gorman and I own a small, local, independent business based on Pride Park called Essential Print Services. Three years ago, I was asked to represent Derby’s small business community and visit No. 10 Downing Street as part of the Small Business Saturday UK initiative. Since then, I’ve been crowned ‘Small Business Saturday UK Champion’ and I’ve made it my mission to fly the flag for Derby’s small enterprises, because I am passionate about our city!

Together with the support of Derby City Council, for the past two years, I have helped to organise a free event at the council house, where local, small business owners can network and learn new skills, by attending talks and free workshops. This year’s event will be even bigger – so save the date; Saturday 3rd December. On the day, you’ll meet like-minded people who you can talk to about ideas and issues – you may even gain a new customer or two.

There’ll be a series of meetings in the run-up to the event, so everyone can get involved. They’ll be designed to get our community working together to attract more customers into our shops and offices. There’ll even be a flash mob – so stay tuned!  If you would like to get in touch about Small Business Saturday or about any aspect of being a small business owner, feel free to send an email to von@essentialprintservices.co.uk – I’d love to hear from you.”

What next? There are three easy things you can do straight away:

For further news about the events happening in Derby throughout the year, join our Facebook Group;

www.facebook.com/groups/smallbusinessderby

Submit your business to the national Small Business Saturday UK register – it’s FREE & takes 5 minutes!

www.smallbusinesssaturdayuk.com/my-small-business

Save the date; Saturday 3rd December and join us to celebrate the amazing achievements and diversity of Derby’s small business community.

SAVE THE DATES

BUSINESS WORKSHOPS
Wed 12th Oct, Pirelli Stadium, Burton
Visit www.burtonsmallbusiness.co.uk

SMALL BUSINESS SATURDAY UK BUS TOUR ARRIVES IN DERBY
Mon 7th Nov, 10am-1pm, Derby Market Place

SMALL BUSINESS SATURDAY UK
Sat 3rd Dec, 9.30am-1pm, Derby City Council
For more information visit www.derby.gov.uk/sbs



Essential Print Services appears on the big screen

Posted on: July 19th, 2016 by Katie Fitzpatrick 1 Comment

Our very own Yvonne Gorman has just returned from this year’s Small Business Saturday UK launch, to celebrate the official start of the 2016 campaign.

The event was held at the PRS Music Headquarters, located at the prestigious Number Two Pancras Square.

Yvonne met a number of small businesses from London and she was flying the flag for the city of Derby, telling people about her city’s plans for this year’s event, which we will reveal to you very soon.

“It was great to catch up with some Small Business Saturday 100 alumni, particularly Albert & Russell from Fifth Dimension Chocolates. There was certainly a foodie theme because I also met Lavinia from Lavolio Boutique Confectionery and Becky from Lady Bakewell Park – yum!” said Yvonne.

She added “the Small Business Saturday team played a video to launch the event – it was a lovely surprise to see Essential Print Services featured on there too, not once, not twice, but three times!”

Yvonne travelled down to London with fellow Small Business Champion, Elaine Pritchard from Caittom Publishing, who is also a valued client of Essential Print Services and of course, they took advantage of the networking opportunity during the journey.

If you’d like more information about how to get involved with this year’s event, email Yvonne or give her a call on 01332 418377.

There are three things you can do straight away to get involved. Click here to did out more.

SmallBusinessSaturdayBannerGraphic

Caption for montage, top left photo, from left to right, Yvonne, (Yvonne is one of an exclusive number of champions for the initiative), with Michelle Ovens MBE – National Campaign Director for Small Business Saturday UK and fellow Champion, Elaine Pritchard from Burton-based Caittom Publishing.



Derby’s Print Evangelist reveals 8 great tips to business wellbeing

Posted on: July 10th, 2016 by Yvonne Gorman No Comments

When I started Essential Print Services in 2011, I knew I had a lot of hard work ahead of me, but I’m one of those strange people that enjoy working hard.

If I need to get up mega early or ‘pull an all-nighter’ to get the job done – I will do. It feels like an adventure, rather than a chore.

From reading business books and blogs, apparently, these are traits of an entrepreneur – although, I still do not consider myself to be one.

There are some things, however, that have taken me by surprise. So, here are some pieces of advice that I wish someone had told me when I began my journey.

 

1. There’s no ‘off’ button

Some people have said to me, ‘you’re all about business – do you ever stop?’ My response; ‘the brand never sleeps’. I have no co-directors, no shareholders, no angel investors. If I’m not keeping an eye on potential threats and opportunities, then who is?

For me, my business is a way of life. Wherever I go, I spot opportunities for myself and for others. If something catches my eye and I think it will benefit a business buddy, I’ll take a copy and send it to them.

I can’t look at a flyer, brochure, or poster without thinking of ways that the advertiser could have improved it or even giving praise on a good job, even if it had been printed by a competitor.

If I meet someone who I believe will be a good contact for a client, I’ll make that introduction without hesitation. Many people spot connections for others and have every good intention in taking action, but they procrastinate – why? The moment passes and that connection never takes place – it’s such a waste. Use your mobile devices to make it easy to connect people and do it right away.

 

Yvonne Gorman from Derby

2. Bright ideas in dull places

Lightbulb moments will arrive in the strangest of places and times; in the shower, car, waiting for a coffee. So, I always have a notebook to hand.

I knew I couldn’t be the only one experiencing this so I created a ‘DoodleBook’ – it has been specifically designed to contain all your lightbulb moments in a structured way.

To request a free, limited edition DoodleBook from Essential Print Services, simply drop us a line; printangels@essentialprintservices.co.uk

 

3. Customer service comes from within

I believe you’re either good at customer service…or you’re not. You’ve got to have a genuine desire to help people in order to provide exceptional service. It really must come from your core. You need to be the sort of person who likes carrying out random acts of kindness and expect nothing in return.

Now I have my own company – customer service is extremely personal. If, on the rare occasion, something doesn’t quite go according to plan, it’s no one else’s fault but my own.

I try to put myself in the shoes of my clients and treat them how I would want to be treated. I try to surprise them and exceed their expectations at every opportunity.

 

4. The Happiness Zapper

I work long hours and any time I set aside to relax and have fun is so precious. When I do get some downtime, I spend it celebrating my little victories and doing things that makes me happy.

The more that time goes on, the easier I can spot a ‘Happiness Zapper’ a mile off. I’ve also heard people refer to them as ‘mood hoovers’ or ‘time bandits’. You know the ones; the people who gossip, people who are generally negative and can suck the life out of you. The sorts of people who will moan about their situation and will do nothing about it. The people who, after any time with them, you feel drained.

I can’t comprehend settling for anything less than a happy state of mind. If you can’t remove these negative people completely from your life, at least set a limit to how long you spend with them and take control of your precious time and energy.

 

VonsterQuotes

5. Step out of your comfort zone – it’s where the magic happens

It may come as a surprise to some people but I’m actually quite a shy person. I have to really psych myself up to make difficult phone calls or to go to networking events. But some of my most rewarding and exciting experiences have been when I’ve trembled with nerves and the outcome has been amazing.

In January 2014, after visiting Downing Street as a Small Business Saturday top 100 business, I was asked to be a panelist on stage at Derby Theatre for the Marketing Derby Annual Business Event. Even though the ‘shy Von’ was screaming ‘no way – I’m not doing that’ the ‘business Von’ said yes and went about working on how on earth I was going to cope. When I walked up the stairs onto the stage, I remember my knees trembling. But true to form, with the help of my colourful jacket, I took the ‘swan’ approach – controlled on the outside but going crazy on the inside. It was a really fab experience and people still speak about how memorable it was.

An equally gut-wrenching time was when I was invited to the ITV Studios in Birmingham to be a panelist for their West Midlands news, hosted by the legendary Bob Warman. Again, with the help of my ‘techni-colour print coat’ I got through it. It was awesome and great exposure for my company.

 

6. A contra deal is the real deal

Another way I like to help, particularly start-up and young businesses, is by agreeing to contra-deals. I learned very early on to put in writing, exactly what both parties will do for each other and to set expectations.

I had a scenario whereby, I agreed to exchange services with someone and when the project ended, I thought, ‘that wasn’t quite what I had expected’. After keeping my end of the bargain and even exceeding their expectation, the product I received wasn’t quite good enough and I felt a little short changed. So I quizzed the other party about it and their reply was, “I didn’t give you the proper service because you weren’t paying for it” – WHAT?!

A contra-deal, an exchange of services, pro bono – whatever you want to call it, it’s still a business deal so treat it as though you were both getting paid for the services. At the end of the day, they’re a real client so don’t cut corners and give the participants exactly the same service as though they were a paying customer. They may end up being a client and if they are thrilled with your products or services, they’re bound to refer you.

 

7. Stay focused & flourish

There has been no end of times when I have focused on something like, “I’d like more business card orders this week” and hey presto! More orders arrive. Or, “I’ve not heard from Mr Widget for a while” and guess who is next to call the office? Mr Widget!

Some of you who are reading this will know what I mean. Some of you will think I’ve gone completely off my rocker. Either way, I’ve experienced it and it happens a lot, so stay focused and be patient, it will happen.

 

8. There is greatness in every day

If you’re running your own company and you have days where you feel like giving up – this is normal. But whatever you do, DO NOT give up.

At the time of writing this article, I have been running my company for five years (1825 days) and I’m pleased to report that I’ve ONLY had three wobbly days.

What’s my secret?

At the end of a fantastic day in the office, I write down a few positive experiences in my ‘DoodleBook’.

Here’s an example of some of the things I write:

• Today felt like it had a good balance
• I had lots of fun in the office today
• We received a record number of testimonials
• A client jumped up & down with happiness when they received their flyers
• My company was in the newspaper today
• My team did a great job on a brochure project

When I feel down, or I question my abilities, or someone has knocked my confidence, I refer to my book and remind myself why I get up in the morning and continue to be a Print Evangelist. Tar dah!

If you’d like to discuss any of the above points further, feel free to give me a call on 01332 418377. I’d love to hear about your positive experiences or to try and help you with any challenges you may be facing.




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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

OPENING TIMES:
Monday to Friday, 9am - 5.30pm
If you have an urgent enquiry out of office hours please, call 07809 361708.

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