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Business woman, Yvonne Gorman is Derby’s Leading Lady

Posted on: April 1st, 2017 by Yvonne Gorman No Comments

In April, our very own Derby born and bred, Yvonne Gorman was featured in Derbyshire Life magazine as a ‘Leading Lady’. For those who missed it, here’s the full report:

INTRO:

Yvonne started Essential Print Services in April 2011 and now leads a small team of Print Angels, on a mission to raise the standards of quality and service within the printing industry. Based on Pride Park, the company offers a range of printing services – large and small – from business cards, flyers and brochures, through to signage and exhibition graphics.

Heavily involved in the local business community, including several networking groups, Yvonne has been crowned ‘Small Business Saturday UK champion’ – selected as one of 10 UK entrepreneurs, tasked to encourage people to support small, independent businesses. In 2016, Yvonne won the award for ‘Inspirational Businesswoman of the Year – Derby & Derbyshire’ and she is also a trustee of the Maria Hanson Foundation (Me & Dee Charity).

  • What was your first job?: PR Assistant at BHPR. Donna, who owns BHPR, took a chance on me and the rest they say is history. I have a lot to thank her for.
  • What is the best part of your current job? Helping others; it could be connecting two people who go on to do business together or, supporting a charity with free print or, inspiring someone to start their own business. Running my business is hard work but, so rewarding.
  • What’s your best piece of business advice? Concentrate on what you’re good at and delegate the rest. I genuinely enjoy everything I do so, I’m very guilty of wanting to do everything myself. When I employed the first member of staff in 2012 – a year after I formed the business, I had to learn to delegate quickly because, if I couldn’t learn to let go, my business would never grow. Thankfully, I now have a whole team of people who are great at helping the business to provide great print and exceptional service.
  • If you could go back and tell your 13-year-old self something, what would it be? “It’s going to be alright so, keep studying hard because it’ll all be worth it in the end. Also, Media Studies WAS the right choice” (I was awarded an A*!).
  • How do you unwind? Spending time with my husband, friends and family. I love spending time in Derby – my beloved city and discovering new eateries. Whenever I go out for a meal or wherever I shop, I always try to support local, independent businesses, many of which are my clients – I like the idea of ‘giving back’. I also enjoy running and being a sponsor of the Ramathon gives me a lot of motivation.

6 Super Print Tips

Posted on: April 26th, 2017 by Katie Fitzpatrick No Comments

1) Printing is like chocolate – make it last and enjoy it
If you’re going to invest time and money in producing a brochure or leaflet, don’t include information that may give it a short shelf life unless the piece is being produced for a one-off event. Avoid ordering hundreds of brochures only to change your telephone number a couple of weeks later.

2) Design & text – Less is more
Unless you’re printing a fact sheet or catalogue, let imagery and graphics do all the talking and keep text to a minimum. From our experience, customers prefer to browse and look at pretty pictures than reading endless amounts of text.

3) Pictures paint a thousand words
Just because you have a camera, doesn’t make you David Bailey. If your images are poor quality, choose a professional. This will save you time and achieve the best results. If you don’t know any good photographers, we know plenty!

4) Show me the paper! Request samples.
Any credible print company will be happy to provide you with paper samples free of charge. We have our very own swatch books, which are available free of charge, you simply need to ask us for one.

If your order is being digitally printed, then most of the time, you can request a printed mockup on the actual stock before you go to print. This way, there are no nasty surprises. Sometimes, there might be a small fee for this but if your order is worth a lot to you, then it will be well worth it.

5) Order the essentials
Essential Print Services was created on the firm belief that you should only use and order what you need. OK, it doesn’t cost that much more to get double the quantity. But if you don’t send out the extras, then they are a false economy. It makes us very sad when we hear people say, “I ordered 1000 flyers but 500 are sitting in a cupboard and are now out of date”.

6) There is no such thing as a silly question
If you’ve received a quotation and you’re unsure about the weight of paper or technical information, ask! Be certain about what you will receive. There’s nothing more disappointing than working hard on a lovely looking leaflet and expecting it to arrive on a heavy card but, it arrives on paper.

If you need advice or ideas, now or in the future, call us. We’d be delighted to talk to you or your contacts. What may be daunting or boring for you, is fun and exciting for us. So, make our day – and give me a call on 01332 418377.

Derby Printer Celebrates Best Month!

Posted on: April 4th, 2017 by Jilly Rapley No Comments

We Are Celebrating Our 6th Birthday And Best Month Ever!

The brainchild of ‘print evangelist’ Yvonne Gorman, Essential Print Services already boasts an impressive business record for so young a company, with a staff and year-on-year sales growth.

Not only that but Yvonne herself is already a renowned business figurehead. Named as one of a handful of “Leading Ladies” in the local press, Yvonne has appeared on ITV Central News, visited No. 10 Downing Street and continues a national appointment as Small Business Saturday UK Champion.

It’s been a roller-coaster ride for the past six years, but, according to Yvonne, she wouldn’t have it any other way. Yvonne says: “I can’t believe the business is six years old! We’ve achieved such a lot and what better way to celebrate than with our best ever sales month – it is perfect timing. The Essential Team’s hard work is paying off. People keep telling me that print is dead, but I’ve seen no evidence of this – we just keep continuing to grow and I can’t see it stopping anytime soon.”

“In March we absolutely smashed our sales target and achieved our best month EVER! It was a phenomenal way to celebrate our 6th birthday. I certainly could not have achieved all that by myself. A round of applause must go to Lee, Katie and Jilly for their hard work and of course, to our amazing customers who support us on our journey,” said Yvonne, owner of Essential Print Services.

Yvonne counts one of her biggest successes in the past year as finding her ‘dream team’. Lee Johnson has been heading up Essential Print Services’ studio for just under a year and is responsible for checking the hundreds of client files a month to ensure the best possible end, for which the company is renowned.

Katie Fitzpatrick joined the business as a “Print Angel” and helps Yvonne to look after Essential Print Services’ loyal customer base by providing fantastic customer service – the hundreds of testimonials they receive is a testament to this.

The most recent appointment was during National Apprenticeship Week in March this year when Jilly Rapley joined the business as a Print Assistant. Yvonne will be working with fellow Pride Park business; Babington Business College, to help Jilly complete her apprenticeship and the newest recruit has already made a big impact on the business.

“Having the right people in your business is crucial. They need to understand that outstanding quality and amazing customer service is paramount. Printing is hard work and some jobs are technically challenging so, what is also important to me that I’m part of a team who can fun in the office and enjoy what they do. There are days when my face aches from laughing so much,” Yvonne Gorman adds.

Yvonne also continues to work hard in her role as part of the Small Business Saturday UK campaign, for which she was appointed one of only 10 ‘champions’ in the country for the third year running.

Her business ethos isn’t just about financial growth: she is also a driving force behind several not-for-profit business groups in Derbyshire, including Derby Hub and the Hallmark Group, as well as being a trustee of the Me & Dee Charity, which supports children and adults with life-limiting illnesses and military personnel suffering from PTSD. Essential Print Services is also proud to sponsor Derby’s iconic half marathon, the Ramathon for the fourth year running.

She says: “I feel both privileged and proud to have created a sustainable business that not only employs local people but that supports many other East Midlands firms, as well as my local community. I am so excited about the future of my business and can’t wait to see how my team develops.”

“I’m also thrilled to be able to prove that, despite setting up in the middle of a recession and with the strong digital competition that the print industry now faces, printers can thrive and that Essential Print Services is one of them.”

See what we got up to during our birthday celebrations, like our Facebook page and take a sneaky peek.


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If you need PRINT, you've come to the right place.

Choose Essential Print Services to take care of your print requirements.

We are a printing company based on Pride Park in Derby and we pride ourselves on making professionals look professional, by offering competitive prices, exceptional customer service and spectacular print. Our 'Customer Reviews' show just a few of our many satisfied customers.

From business cards, brochures and leaflets, through to folders, flyers, banners and promotional items, we can handle anything from conventional full-colour print to some of the most bizarre print requests.

If you need a printer, who will look after you, every step of the way, call 01332 418377.

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If you have an urgent enquiry out of office hours please, call 07809 361708.

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